—
Ray Sheehan has guided Old City Media through significant changes, adapting to the challenges posed by the COVID-19 pandemic. Starting with a focus on large-scale festivals, Sheehan quickly built a reputation in event production. However, the pandemic required a shift in strategy, leading Old City Media to explore new avenues for growth. Today, the company celebrates a major milestone: 50,000 events.
Shifting Focus: From Festivals to Retail Pop-Ups
When the pandemic made traditional events impossible, Old City Media needed to pivot. Sheehan led the company in transitioning from festivals to retail pop-up events, allowing them to stay relevant and maintain connections between brands and consumers. These activations in hardware stores and grocery chains provided a fresh way to engage with audiences while adhering to safety guidelines.
This strategic shift positioned Old City Media as a leader in the evolving field of experiential marketing. By embedding brand experiences within retail environments, the company enabled brands to connect with consumers more effectively. The decision to meet people where they already were, rather than in traditional event spaces, proved to be a successful adaptation to the changing landscape.
Collaboration and Creativity Drive Success
Collaboration has been a cornerstone of Old City Media’s strategy. Sheehan recognized the value of strong partnerships with both brands and retailers. By working closely with major retailers like Walmart, the company developed events that not only promoted brands but also enhanced the shopping experience. This collaborative approach has been instrumental in driving foot traffic and fostering customer loyalty.
Sheehan’s "crawl-walk-run" method has further supported these partnerships, allowing brands and retailers to start small and expand as their collaboration proves successful. This strategy has solidified Old City Media’s reputation as a reliable partner in the retail sector. The company’s resilience and creativity have been key factors in navigating the challenges posed by the pandemic and finding new ways to succeed.
Celebrating Milestones and Looking Ahead
Reaching 50,000 events is a significant achievement for Old City Media, but Sheehan views it as just the beginning: "Our company’s success is built on continuous adaptation and a deep understanding of consumer behavior. Staying flexible and responsive to market changes, we have grown even in challenging times." Sheehan adds.
As Old City Media continues to expand its footprint both nationally and internationally, the company remains dedicated to creating meaningful brand experiences that resonate with consumers. Guided by strong partnerships and bolstered by a stellar reputation, including a 5-star Google rating, Old City Media stands poised for continued success. Under Ray Sheehan’s thoughtful leadership, the company is not just navigating the future of experiential marketing but shaping it, one event at a time.
Contact Info:
Name: Ray Sheehan
Email: Send Email
Organization: Old City Media
Website: https://oldcitymedia.com
Release ID: 89140561
Google
RSS