internet marketing firm that caters to medium- and large-sized B2B and B2C companies, comments on a recent survey showing brands lack the necessary time to devote to their digital marketing campaigns.
According to a recent survey, brands say they don’t have the time needed to manage every aspect of their online marketing campaigns. 40% of which saying that the lack of time is their biggest concern. On top of that, almost half (49%) of those surveyed said rich media content was most critical to getting customers’ attention. (Source: “Marketers don't have time to manage digital: Survey,” marketingdive.com web site, August 6, 2015; http://www.marketingdive.com/news/marketers-dont-have-time-to-manage-digital-survey-2/403572/)
“Brands need to differentiate themselves from the competition by producing engaging online marketing campaigns with higher quality content. Employing rich media content is a great way to enrich the user’s experience,” says Ara Libarian, General Manager, Sales at Numero Uno Web Solutions. “Unfortunately, merchants simply do not have the time to dedicate to create, manage, or expand the kind of digital marketing campaigns that attract new shoppers and turn visitors into repeat customers.”
Libarian explains that in addition to creating online unique content, the most effective online marketing campaigns also use images and videos to make an initial connection with users. That’s because the majority (55%) of page views only last at most 15 seconds.
This is especially true when it comes to attracting on-the-go mobile users. The vast majority of Canadians use their smartphones before making a purchase to gather information; helping them make better decisions. Brands need to ensure their web sites are mobile-friendly and use rich media content. Failing to do so could translate into lost sales.
“It’s important to have an online presence even if you operate a traditional bricks-and-mortar store. That’s because 80% of shoppers check prices online before going into a store,” Libarian concludes. “With $1.1 trillion in retail sales being influenced by the internet, brands need to use an online marketing company that can create, manage, and grow visually engaging digital campaigns that attract and connect with online consumers.”
Numero Uno Web Solutions, a trusted Google Partner, is one of the top internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize search engine optimization and online presence, visit http://numerounoweb.com. Or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).
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Name: Elena Nicosia
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Organization: Numero Uno Web Solutions Inc
Address: 7000 Pine Valley Drive, Suite 200, Woodbridge, Ontario L4L4Y8 Canada
Phone: 905 856 2012
Website: http://www.numerounoweb.com/
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