Nude Medical Aesthetics Wins Second Straight Best of Napa County Gold Award for Med Spa

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The downtown Napa destination pairs advanced aesthetic medicine with the art of hospitality, bringing a distinctive approach to skin health to an increasingly international audience.

-- Nude Medical Aesthetics has earned the 2026 Best of Napa County Gold Award for Med Spa, marking its second consecutive win and reinforcing its place in Napa Valley’s beauty and wellness community.

Co-founded by CEO Alex Hickman and Logan Vasquez, Nude brings advanced aesthetics, clinical skincare, and restorative wellness together at its downtown Napa flagship. Its guiding belief is simple: beautifully healthy skin is the foundation of lasting confidence.

Located at 1300 First Street, Suite 252, the practice draws on Hickman’s experience owning and operating hotels to create an experience defined by thoughtful details, attentive service, and highly personalized care. That hospitality sensibility extends beyond the setting to the way patients are welcomed, their goals are understood, and their treatment plans evolve.


Photo Credit: Logan Alexander Photography Co.

“Hospitality teaches you to pay attention,” said Hickman. “How someone is welcomed, whether they feel heard, how thoughtfully you guide them through an experience—all of that matters. At Nude, we bring that same care to aesthetics, alongside the clinical expertise and precision each treatment requires.”

A considered approach to skin health

Nude’s philosophy centers on natural-looking results, individual expression, and the long-term quality of the skin. Treatment plans consider each patient’s anatomy, concerns, lifestyle, and recovery preferences, with an emphasis on helping patients make informed, confident choices.

That approach takes shape through signature experiences such as The Nude Method®, which brings together BBL®, SkinTyte™, MOXI®, and complementary skincare, and The Nude Refine+™, which pairs Vivace Ultra® RF microneedling with 3DMIRACL® fractional laser resurfacing and Age-Zero® Exosomes.

The practice also offers The Nude Transformation by UltraClear®, featuring customizable Laser-Coring™ technology, and XERF® by Nude, a multifrequency radiofrequency treatment for skin tightening. Together, these platforms give providers a range of ways to address skin tone, texture, and firmness within a personalized plan.

“Every treatment should have a clear purpose,” Hickman said. “We invest in technology because it gives our team more precise ways to care for the skin. The real distinction is knowing what to recommend, when to recommend it, and how it fits into someone’s longer-term goals.”

Aesthetic nurses Katherine Bui, RN, BSN, and Jenae DiGennaro, RN, BSN, bring advanced Allergan training and a thoughtful approach to facial balance and individualized care. Licensed esthetician Zaira Perez complements the clinical team with treatments that unite skin health expertise and restorative skincare rituals.

Beyond in-office treatments, Nude supports continuity through its skincare collection and BENUDE® membership, which connects signature skin rejuvenation, monthly full-body LightStim® LED therapy, and preferred pricing on services and products.

Rooted in Napa, resonating internationally

The consecutive Gold Awards come as Nude’s visibility reaches beyond Northern California. The practice has nearly 90,000 Instagram followers and has received coverage in Sweden, Ukraine, South Africa, and Germany.

For Hickman, that attention reflects the appeal of an experience built around expertise, intention, and personal care.

“Nude is deeply rooted in Napa Valley, but the desire to feel confident and cared for is universal,” he said. “Receiving this recognition from our own community for a second year is especially meaningful. It reflects the relationships our team builds every day.”

About Nude Medical Aesthetics

Nude Medical Aesthetics is a physician-led aesthetics and wellness destination in downtown Napa, California. Combining advanced skin rejuvenation, injectables, clinical skincare, and restorative wellness therapies, Nude offers personalized care designed to support healthy skin and natural confidence. Learn more at www.nudemedical.com.

Alex Hickman, Logan Vasquez, Katherine Bui, and Jenae DiGennaro are available for interviews.

About Nude Medical Aesthetics

Nude Medical Aesthetics is a physician-led aesthetic medicine and wellness practice at 1300 First St., Suite 252, in Napa, California. Co-founded by CEO Alex Hickman and Logan Vasquez, the practice offers laser, radiofrequency and microneedling treatments, clinical skin care and wellness therapies under the medical direction of Dr. Zachary Wagner, a board-certified physician and former U.S. Air Force flight surgeon. Its nursing team includes Katherine Bui, RN, BSN, and Jenae DiGennaro, RN, BSN. Nude won the Best of Napa County Gold Award for Med Spa in 2025 and 2026. Learn more at nudemedical.com.

Media contact
Alex Hickman, CEO, Nude Medical Aesthetics
[email protected]
503-778-0737

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Name: Alex Hickman
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Organization: Nude Medical Aesthetics
Website: https://www.nudemedical.com/

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Name: Alex Hickman
Email: Send Email
Organization: Nude Medical Aesthetics
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