North America vegetable oils market is likely to gain momentum from a rise in the demand for healthy edible oils that are infused with natural ingredients. According to a report published by Fortune Business Insights, titled “North America Vegetable Oils: Market Analysis, Insights and Forecast, 2019-2026,” the consumption of vegetable oil in North America was 22.89 Million Tonnes in 2018. But it is projected to reach 32.89 Million Tonnes by the end of 2026, exhibiting a CAGR of 4.7%. —
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Companies Adopt Resilient Marketing Strategies to Propel Market in North America
The prominent market players operating in the North America vegetable oils market are persistently implementing flexible marketing strategies in order to promote healthy vegetable oils sales in the region. Canada and Mexico have also been exhibiting growth in the oil processing industry. These factors are likely to increase North America vegetable oils market revenue. Furthermore, the key market players are currently concentrating on innovative packaging strategies, new product launches, expansion of product portfolio, and clean-labeling procedures.
Their strategic efforts have already started to put positive impact on the vegetable oils market in North America. The companies are also investing huge sums in the production of edible oils that are healthier than the commodity oils. They are offering such types of edible oils at very reasonable rates to attract the consumer that will further propel the market.
Calyxt, Inc., Richardson International Limited, and Other Key Players Strengthen their Positions through Innovative Product Launch and Strategic Acquisitions
Richardson International Limited, an agricultural and food industry company headquartered in Canada, announced that it has acquired Wesson, a leading retail brand of vegetable oils and canola, based in the U.S. in February 2019. The acquisition is considered to be very significant for Richardson as it will aid in bolstering and growing the company’s food and ingredients business.
Calyxt, Inc., a consumer-centric food- and agriculture-focused company, headquartered Minnesota, announced the launch of its ‘Calyno High Oleic Soybean Oil’. It is the company’s first product that is being sold in the U.S. market. Primarily, Calyno oil was sold commercially to the foodservice industry for salad dressing, frying, and sauce application.
The oil consists of approximately 20% less saturated fatty acids, up to 80% oleic acid, and zero grams of trans fat per serving, unlike the commodity soybean oil. One of the most important benefits of this oil is that it possesses three times the extended shelf life as well as fry life as compared to commodity oils. This makes the Calyno oil more sustainable.
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TABLE OF CONTENT:
1.1. Research Scope
1.2. Market Segmentation
1.3. Research Methodology
1.4. Definitions and Assumptions
2. Executive Summary
3. Market Dynamics
3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
4. Key Insights
4.1. Overview on Parent/Related Market
4.2. Supply Chain Analysis
4.3. Recent Industry Developments - Mergers & Acquisitions
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