North America is Expected to Adopt Video Streaming Solutions and Services Significantly in 2016

North American region has been a predominately concerned market toward the adoption of video streaming solutions and services. The high adoption of digital technology among marketing firms, retail, and media & entertainment industries are driving the market in North America.

The report "Video Streaming Market by Streaming Type (Live Video Streaming and Non-Linear Video Streaming), by Solution, by Service, by Platform, by User Type, by Deployment Type, by Revenue Model, by Industry, and by Region - Global Forecast to 2021", the global video streaming market to grow from USD 30.29 Billion in 2016 to USD 70.05 Billion by 2021, at a CAGR of 18.3% during the forecast period.

Browse 84 market data Tables and 70 Figures spread through 174 Pages and in-depth TOC on "Video Streaming Market - Global Forecast to 2021"

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Video streaming is growing progressively and been adopted by users for watching live and on-demand videos, watch live events, watch advertisements, and communicate with other individual through video calling feature. The developments in this technology and its solutions have also encouraged organizations to adopt video streaming solutions and services for live conferencing, launching new products, special announcements, conducting interviews, and to get connected with audiences through short video clips. Moreover, video streaming helps organizations in making better marketing and branding of product offerings.

Rising need for Over the Top (OTT) solution is driving the video streaming market

There has been rise in the adoption of video streaming solutions such as pay TV, Internet Protocol Television, and OTT among marketing companies. Video streaming solutions facilitate instant access to information to customers through videos, advertisements, and other video clips thereby increasing the organizational productivity. Organizations demand efficient collaborations of digital media with employees, as branding and corporate identity is important for all businesses. OTT services are widely used in smartphones, laptops, and tablets. Apps such as WhatsApp (now acquired by Facebook), KakaoTalk, WeChat, and LINE play a major role in providing OTT messaging services. Moreover, the OTT services are being spread over the other communication modes such as audio and video.

North America is expected to adopt video streaming solutions and services significantly in 2016

The North American region has been a predominately concerned market toward the adoption of video streaming solutions and services. The high adoption of digital technology among marketing firms, retail, and media & entertainment industries are driving the market in North America. Moreover, in this region the U.S. and Canada based companies are using video streaming services significantly for marketing and branding of products and company, and launching of new products. Video streaming solutions and services are also used by companies to enrich their marketing activities with better advertising, customer interaction, and branding. Currently, North America is playing a major role in the growth of this market by adopting solutions of video streaming within large enterprises along with small organizations.

The video streaming market consists of major players such as Netflix, Adobe systems, Ustream, Amazon Web Service, and Akamai. There is also a significant presence of other players such as Microsoft, Apple, Google, Hulu, and Cisco systems in this market. The report also profiles the key innovators of video streaming market such as Kaltura and Highwinds Networks, which also have a presence in major regions.

This report analyzes the global adoption trends, future growth potentials, key drivers, restraints, opportunities, and best practices in the market. The report also examines the growth potential, market sizes, and revenue forecasts across different regions as well as user segments. The market is segmented by region into North America, Europe, Asia-Pacific (APAC), the Middle East & Africa (MEA), and Latin America; by deployment type as on-premises and cloud; by industry as BFSI, media and entertainment, government, education, retail, IT and telecom, healthcare, and others.

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