-- Mekkos Jones, Principal and Head of Family Office at Noblehouse Family Office, has set out his view of where the family office model should go next and which families it should serve. Drawing on his insights for the firm through 2026, Jones argues that the next generation of family offices will be judged on coordination, measurement, and governance, and that the model has to reach families well below the $100 million mark it was built around.
The sector is growing fast at the top. Deloitte Private estimated 8,030 single-family offices worldwide in 2024, managing $3.1 trillion, and projects 10,720 offices managing $5.4 trillion by 2030. Jones’s argument concerns the much larger group of families who will never run an office of their own.
Photo by Mekkos Jones
His first point is about access. Jones argues that since the 1980s, true multifamily office service has been reserved for families with $100 million or more, and that families below that line were offered something thinner under the same name. In Jones’s view, that $100 million line holds at both the largest multifamily offices and the private banking arms of major Wall Street firms, which reserve their full family office service for families above it.
“Families at the $5 million to $50 million or more tier were quietly steered into products wearing a family office label,” Jones said.
The second change concerns how advice is delivered. A typical family at this tier works with an attorney, a CPA, a wealth manager, and a banker, each competent in one discipline and none responsible for the whole. Jones argues that the family should not have to carry that job.
“None of them is responsible for the integration. The family is,” he said. “Calls are placed between advisors who do not call each other.”
Third, Jones puts measurement ahead of planning. Noblehouse calls the cost of uncoordinated advice “leakage,” and its leakage assessment, which returns a directional estimate for each family, places that cost for families at this tier between $50,000 and $400,000 a year. The firm’s Financial Architecture Review maps that loss across tax, investment, estate, insurance, banking, and coordination before the work begins.
“The first step is to make leakage visible,” Jones said.
Fourth, Jones describes family governance as a written map of who holds legal authority over each decision, covering what trustees, company boards, and individual owners each control and how the family records what it decides. He recommends revisiting that map after a business sale, a change of trustee, or the arrival of a new generation, and he is plain about what a family forum can achieve.
“A forum may make questions easier to surface, but it does not guarantee agreement or prevent conflict,” he said.
Fifth, Jones treats a family’s health as part of its wealth plan. Through the firm’s Private Health Office, families receive priority access to primary care, specialist coordination, executive health programs, and second opinion services from the Noblehouse medical network, coordinated alongside their tax, estate, and investment planning. The firm’s reasoning is that human capital is inseparable from financial capital.
Jones founded Noblehouse to put those ideas into practice. Before founding the firm, he was an executive at Catalyst Capital, where he directly managed a team responsible for more than $1 billion in private capital, credit, and real estate projects, and he held institutional roles at Charles Schwab and Fidelity Investments. The Noblehouse professional network brings together Enrolled Agents and CPAs, attorneys, institutional trust administration, banking specialists, and the Noblehouse medical network, all working from one plan for each family.
“Protecting a generational legacy should not require a $100 million fortune,” Jones said. “What a family needs is one integrated team, one coordinated strategy, and one phone call when something happens.”
About Noblehouse Family Office
Noblehouse Family Office is a multifamily office for families with $5 million to $50 million or more in investable assets. The firm delivers bespoke architecture through Investment Management, Private Markets and alternative investments access , tax planning, estate planning, business planning, trust services, legacy management, family governance, insurance and risk planning, philanthropic planning, private concierge banking, and a Private Health Office through one coordinated team. Families may request a private briefing at noblehousefamilyoffice.com.
Contact:
Mekkos Jones
Principal and Head of Family Office
Noblehouse Family Office
[email protected]
972-516-4252
Contact Info:
Name: Mekkos Jones
Email: Send Email
Organization: Noblehouse Family Office
Website: http://noblehousefamilyoffice.com/
Release ID: 89206209
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