A hotly debated topic, the development of Aspen mountain had been a point of contention between developers, city officials, and residents for years - or at least, it was until March of this year. Thanks to the efforts of the digital marketing firm — Upwardly Social on behalf of developers Jeff Gorsuch and Michael Brown, community favor had been garnered in support for the historic lodging development project deemed the Lift One Corridor, which promised to bring two hotel properties, greater accessibility, and new ski facilities to the west side of the mountain.
The trailblazing success of the Lift One Corridor marketing campaign marked the start of a new chapter in the company’s strategic focus, moving from technology and media clients to real estate agencies, development companies, and brokers. Now based in Aspen, CO, the company aims to provide specialty services in this highly regulated and fast-moving industry by staying creative while ensuring that ROI and results are always top-of-mind.
Spearheaded by the company’s CEO and founder Amanda Vanderpool, the initiative to take on such a difficult assignment in the company’s new home turf (and win) was an intentional one. Not only was the move a practical way to accrue experience in a new industry and market, but it also gave the Upwardly Social team the chance to demonstrate that they already have what it takes to cater to real estate clients in a big way.
Now, in conjunction with the real estate agency Slifer, Smith, and Frampton, Upwardly Social is showing the positive impact of real-time marketing on this real estate agency’s bottom line by boosting brand recognition and monitoring views, impressions, reach, and conversions with every house that’s seen and sold. And (unsurprisingly) it’s working.
To learn more Upwardly Social’s new clients and campaigns, please visit www.UpwardlySocial.com.
About Amanda Vanderpool
Amanda Vanderpool is the founder and CEO of Upwardly Social. A marketing and advertising maven, Amanda has managed countless influencer marketing campaigns for a-list celebrity names such as Hugh Hefner, James Franco, Amanda Cerny, Carol Alt, Justin Simmons, and Robert Turbin. The UCLA Broadcast Journalism graduate has also worked for Disney and Maximo TV as a red carpet reporter and television host, conducting interviews at movie premieres, award shows, and sporting events. Amanda founded Upwardly Social in 2012 and went on to produce the Social Media Strategies Summit in Las Vegas, the highest-grossing digital conference of 2013. To read her blog and learn more about her past and upcoming projects, please visit www.AmandaVanderpool.com.
About Upwardly Social
Upwardly Social is a full-service digital marketing firm specializing in delivering premier integrated digital services, including digital strategy, social media marketing, influencer marketing, content production, and ROI valuation services. Located in Aspen, Co, the company offers result-driven marketing support to real estate clients nationwide. Visit www.UpwardlySocial.com to learn more.
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