The “Lunch With Norm” blog has recently published yet another insightful article for its growing pool of readers. Author Taylor Boone explains how an invisible influence plays a critical role in the success of a product. “Lunch With Norm” is a popular podcast and blog dedicated to digital marketing, social media, e-commerce, etc.
More about the “Lunch With Norm” podcast can be found at https://podcasts.apple.com/ca/podcast/lunch-with-norm/id1525564513.
Taylor Boone starts her article by mentioning that there is an invisible influence behind all successful products. To explain her point, she discusses an experiment Marilyn Monroe carried out in 1955. When Marilyn walked into a packed Grand Central Station in New York City, no one noticed or recognized her until she revealed her identity in a soft voice.
These days, a great product also requires high-quality content to sell. With people spending more time on social media, shoppers now look for content on social media while shopping. Boone compares this with Marilyn’s intention factor to grab attention on a crowded platform in NYC. She also advises that social proof is an excellent tool for redirecting people’s attention.
“Letting your product create some wonder in seconds doesn’t take much — remember Marilyn on the platform. Within seconds it can appear. Show your social proof to your customer, and your product will sell without trying,” the author writes.”Social media, websites, e-commerce all tell the story of your brand, and we spend time and money on those we trust who can strike an emotion and tell a story.”
Boone also explains the predictable influence of the highest quality, best value and taste recommended by friends. People’s buying decisions are mostly the consequences of unconscious motivation powered by social, emotional and other forces influencing behavior.
The entire influencer marketing article written by Taylor Boone is available at https://lunchwithnorm.com/blog/the-invisible-influence/.
To find out more about Amazon, e-commerce, digital marketing, and social media, please visit the “Lunch With Norm” blog and podcast.
About Norman Farrar
Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
Throughout his career, he has worked with big brands including Mercedes-Benz, Coca-Cola, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods.
https://www.normanfarrar.com | https://www.facebook.com/whoisthebeardguy | https://www.instagram.com/normfarrar | https://www.twitter.com/normfarrarJR | https://www.linkedin.com/in/normanfarrar/ | https://www.youtube.com/channel/UCHyNHknIKLu98jNtgon13SA | https://www.pinterest.ca/officialnormanfarrar/ | https://www.tiktok.com/@normanfarrar/
About Taylor Boone
Taylor Boone is the founder & CEO of Taylor Boone, the ART of image making. Taylor Boone the ART of image-making is a full-service concept, a creative production company delivering creative content to businesses all around the world. Based in Santa Cruz California with creative team members around the globe. Taylor brings back craftsmanship in photography that has been lost over the years. Taylor looks beyond the lens and her own eyes and has intuition and a creative soul that lives to create content to move the viewer.
About Us: Lunch With Norm is your resource for everything from Amazon, to e-commerce, to digital marketing, to social media, all in the form of a live stream podcast. We aim to arm the small business owner with the latest tools and advice from the experts making waves in the online space. Tune in to our Facebook page each week to have your questions answered live and on air.
Name: Norman Farrar
Email: Send Email
Organization: The Beard Guy
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