New Book Applies Ancient Chinese Wisdom To Modern Business

‘The 36 Ancient Chinese Strategies for Modern Business’ to be available for free download for five days.

“The 36 Ancient Chinese Strategies for Modern Business” by Lan Bercu will be available for free in digital format May 22 - 26. Kindle copies are available at http://amzn.to/1nQbx09. Print copies are available at http://amzn.to/T4M3lH.

Complied over 2,500 years ago, the 36 ancient strategies convey tactics on how to navigate through ever-changing situations and triumph every time. These strategies continue to be applied with great success in business, politics and international diplomacy.

In “The 36 Ancient Chinese Strategies for Modern Business,” every strategy has a brief Chinese historical anecdote juxtaposed with a pertinent case of a modern business, with concrete application tools laid out. The discussion of each stratagem ends with reflection questions so that readers can implement the stratagem most appropriately in your their business situations. The timeless wisdom in the book will help readers free their creative thinking and outsmart the competition. It will help them do these things and more:
• Discover unconventional strategies and tactics, and adapt them for business success.
• Implement specific strategies to free thinking and gain the competitive edge.
• Stretch current thinking to find new solutions to complex, fast-breaking situations.
• Unlock the Asian mind to discover the wisdom of the East.


“I have read many excellent books on the ancient stratagems, most of them written solely from a historical or anthropological perspective,” Bercu said. “This book takes a different approach. I strive to bridge the gap between Eastern and Western mind-sets by sharing my personal experiences as well as searching out the personal narratives of people I have known or met.”

About Lan Bercu
Born and raised in Vietnam, Lan Bercu was inspired as a young girl by the Chinese classics The Thirty-Six Chinese Stratagems and Sun Tzu’s The Art of War. The principals, tactics and strategies in the books helped her overcome the tremendous hardships she and her family faced during and after the Vietnam War. These messages carried her through, enabling her not only to survive but also to thrive in academia as well as on corporate battlefields and in entrepreneurial rivalries. Bercu is the founder and president of Lead Across Cultures International, an Altanta-based company with a focus on cross-cultural competence and global leadership. As an international speaker and expert in her field, she has nearly two decades of experience working with international corporations in Asia and North America including Intel, Bayer, Morgan Stanley Smith Barney, Toyota, Hyundai and Nippon. She has been featured on the Finance Business News Channel, in Vietnam Investment Review, Entrepreneur magazine.

Learn more about “The 36 Ancient Chinese Strategies for Modern Business” and download the book today at http://amzn.to/1v78tB5.

Contact Info:
Name: Lan Bercu
Email: Send Email
Organization: Lead Across Cultures Intl.
Phone: 404 512 9909
Website: http://www.LeadAcrossCultures.com

Release ID: 44905