Neuromarketing is a commercial marketing communication field that applies neuropsychology to marketing research, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Neuromarketing seeks to understand the rationale behind how consumers make purchasing decisions and their responses to marketing stimuli in order to apply those learning in the marketing realm. —
In 2018, the Global Neuromarketing Technology Market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
A greater understanding of human cognition and behaviour has led to the integration of biological and social sciences: Neuromarketing, a recent method utilized to understand consumers. The concept of neuromarketing combines marketing, psychology and neuroscience. Research is conducted around the implicit motivations to understand consumer decisions by non-invasive psychoanalysis methods of measuring brain activity. These include electroencephalography (EEG), magnetoencephalography (MEG) and functional magnetic resonance imaging (fMRI), eye tracking, electrodermal response measures and other neuro-technologies.
This report focuses on the global Neuromarketing Technology status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Neuromarketing Technology development in United States, Europe and China.
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The key players covered in this study
Behavior And Brain Lab
The Neilsen Company
Olson Zaltman Associates
Market analysis by product type
Functional Magnetic Resonance Imaging (FMRI)
Positron Emission Tomography (PET)
Market analysis by market
Food & Beverage
Market analysis by Region
Central & South America
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The study objectives of this report are:
To analyze global Neuromarketing Technology status, future forecast, growth opportunity, key market and key players.
To present the Neuromarketing Technology development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
Some Points From TOC:
Chapter One: Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.2 Functional Magnetic Resonance Imaging (FMRI)
1.4.3 Electroencephalography (EEG)
1.4.4 Eye Tracking
1.4.5 Positron Emission Tomography (PET)
1.4.6 Magnetoencephalography (MEG)
1.5 Market by Application
1.5.1 Global Neuromarketing Technology Market Share by Application (2018-2025)
1.5.4 Food & Beverage
1.5.5 Consumer Electronics
1.6 Study Objectives
1.7 Years Considered
Chapter Two: Executive Summary
2.1 Neuromarketing Technology Market Size
2.2 Neuromarketing Technology Growth Trends by Regions
2.2.1 Neuromarketing Technology Market Size by Regions (2018-2025)
2.2.2 Neuromarketing Technology Market Share by Regions (2018-2025)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Use Cases
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