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The worldwide net network analytics market was valued over USD 750 million. It is expected to grow at a CAGR exceeding 25% during the forecast period (2013-2018).Network analytics helps network managers to understand, manage, and record activities occurring on the website through monitoring and improved visibility. Rising adoption of cloud computing techniques & applications and network optimization is expected to drive market growth. Furthermore, increase in the demand for real-time analytics and adoption of Bring Your Own Device (BYOD), are expected to propel market growth.
This industry can be further divided into three sectors, market intelligence, customer data, and network data. On the other hand, open-source network analytics solutions, network infrastructure issues, and rapidly change in the design and up-gradation of the technologies can hinder market growth. The market is fragmented into applications, end-users, and regions.
The market can be split on the basis of deployment, namely on-premises and on-demand. Applications comprise of fixed line & mobile applications, voice over IP (VolP), and unified communications.
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The end-users consist of cloud service providers, telecommunications, and other enterprises. Other enterprises include retail, IT (information technology), manufacturing, BFSI (Banking, Financial services, and Insurance), government, healthcare, and education. Cloud service providers, healthcare, BFSI, and telecom are the primary end-users of the market.
Advancements in the telecom services have influenced user experience. With the help of network analytics, the telecom analytics provides technological solutions and analytical models to understand the entire communication service. Target marketing, increased network traffic, and quality of experience (QOE) maintenance are some aspect that can drive market growth.
Regions encompass the Americas, Europe, the Middle East and Africa (MEA), and Asia Pacific. The United States of America was the largest industry worldwide.
Asia Pacific is anticipated to show high growth rate, owing to the growing populations, increasing use of the smartphone, and increasing economic rate.
Some of the key competitors of the global network analytics market are, IBM, Hewlett-Packard Co., Cisco Systems Inc., Accenture plc., and Procera Networks.
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