-- NearPoint Strategies today announced a new executive LinkedIn program built to translate leadership visibility into commercial outcomes. Designed by founder Natasha Walstra, the system helps B2B executive teams and enterprise sales organisations build trust, expand influence, and create attributable pipeline without ghostwriting mills or spammy outreach.
Why now: trust is scarce, but decision-makers still act on credible voices
Public trust remains fragile: Edelman reports a widespread “grievance” mindset, underscoring why generic corporate channels underperform and leadership voices matter more than ever. Meanwhile, high-quality thought leadership continues to move real deals—driving RFP invites, willingness to pay, and conversion when executed well.
NearPoint’s program is engineered for revenue alignment from day one and focuses on relationship-driven social selling over cold outreach. Components include:
- Executive positioning & profile re-builds aligned to strategic narratives and commercial objectives.
- Recorded thought-leadership sessions that extract authentic POVs from busy leaders—no ghostwriting voice drift.
- Visibility & engagement playbooks mapped to business priorities (Enterprise expansion, hiring, investor relations).
- Nearbound relationship motion: activating warm networks, partners, customers, and employees
- Sales enablement on LinkedIn for senior ICs and AEs in complex industries “no cold DMs, no chasing ghosts.
“Executive visibility is only valuable if it moves a deal forward,” said Natasha Walstra, Founder of NearPoint Strategies. “We build programs that your CRO cares about: more senior conversations in-market, higher RFP invite rates, and cleaner attribution from leadership content to pipeline—without turning executives into content machines.”
The ROI spine: how outcomes are measured
NearPoint installs a simple, shared scorecard with Marketing, Sales and Comms. Typical leading/lagging indicators include:
- Senior-level conversations opened (exec-level replies, accepted connection rates with ICP, lead engagement).
- Sourced & influenced pipeline (UTMs on assets, CRM campaign association for leadership content, demo requests).
- RFP velocity & invite rate (decision-maker engagement leading to shortlist/RFP inclusion).
- Recruiting lift (reach and application quality for critical roles).
- Cycle-time & pricing effects on deals where buyers engaged with leadership POV content.
This methodology is grounded in current decision-maker behaviour. In the latest Edelman–LinkedIn study, 73% of decision-makers say thought leadership is a more trustworthy basis for assessing a firm than product sheets; 86% would invite consistent high-quality producers into RFPs; 60% are more willing to pay a premium; and 23% began buying after encountering impactful content.
Built for complex B2B sales
The program supports founders, executive teams, and sales leaders in complex categories where credibility and stakeholder consensus determine outcomes. NearPoint’s positioning emphasises trust, sustained visibility, and measurable business results turning LinkedIn from a static CV into an executive growth channel.
The executive visibility gap: why personal > corporate channels
Independent analyses consistently show that content delivered via personal executive profiles outperforms identical content on company pages both in reach and engagement, making leadership presence a practical lever for revenue teams.
Availability
The executive LinkedIn program is available immediately for corporate teams and growth-stage companies. Priority cohorts are open for professional services, B2B tech, finance, and industrials.
NearPoint Strategies helps executives and B2B sales teams build sustainable personal brands that attract the right people, build trust, and generate measurable business results. The firm’s B2B practice focuses on turning LinkedIn into a relationship-driven, deal-generating engine without cold DMs. Founder Natasha Walstra has spent over a decade helping leaders go from overlooked to opportunity magnets by combining personal branding, content strategy, and social selling.
About Us: NearPoint Strategies helps executives and B2B sales teams build sustainable personal brands that attract the right people, build trust, and deliver measurable business results. Its B2B practice specialises in turning LinkedIn into a relationship-driven, deal-generating engine—without the need for cold DMs. Founded by Natasha Walstra, who has spent more than a decade helping leaders move from overlooked to opportunity magnets, NearPoint combines personal branding, content strategy, and social selling into a proven system for growth.
Contact Info:
Name: Alfie Brown
Email: Send Email
Organization: A-B MEDIA
Address: 10-12 Line Wall Road Villa Vieja Gibraltar GX11 1AA
Website: https://www.linkedin.com/in/alfie-anthony-brown-938569242/
Release ID: 89169333
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