-- With this partnership, Natura Bissé strengthens its commitment to luxury hotels as part of its international growth strategy.
The World’s 50 Best Hotels awards ceremony was held in London on 30 October, bringing together the world’s top hoteliers for a three-day event. For the occasion, Natura Bissé curated a series of innovative experiences designed to inspire attendees in their continuous pursuit of excellence for their guests and to support a sustainable and profitable business model.
This is a key alliance at a time of unprecedented growth in luxury tourism. Demand for high-end, innovative experiences continues to rise, and wellness is becoming a core element of the new emotional and transformative luxury. The latest report from the Global Wellness Institute states that the wellness sector has grown by 9% annually since 2020 and is projected to reach $9 trillion by 2028 - nearly double its size in 2019.
Lluis Uriach, Strategic Projects Director of Natura Bissé Group said: “Natura Bissé was born as a spa brand, and for over four decades we have collaborated with some of the world’s most iconic hotels. It is an honor to become the first and exclusive official spa partner of The World’s 50 Best Hotels. We are convinced we can bring real value to an industry we strongly believe in and one that will play a key role in a new global paradigm that increasingly demands truly transformative wellness experiences.”
Natura Bissé is currently present in over 450 hotels around the world, including major groups such as The Ritz, Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental and Grand Hyatt. The brand’s treatments make a true difference in the spa and its 100% charitable amenities, recently awarded by Condé Nast Traveler Spain, delight guests in their rooms, and a carefully curated retail selection allows them to continue their self-care at home.
Craig Hawtin-Butcher, 50 Best Managing Director said: “We are thrilled to partner with Natura Bissé, a leading name in skincare and spa, that shares our unwavering pursuit of excellence and unforgettable experiences. We are confident they will bring great added value to the 50 Best community and the properties on The World’s 50 Best Hotels list.”
Contact Info:
Name: Mireia Gallart
Email: Send Email
Organization: Natura Bisse
Website: https://www.naturabisse.com/gb/en/home
Release ID: 89175179
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