The telecom players are offering advanced value-added services (VAS) to their customers. The significantly growing Internet and mobile subscriber base has led to the demand for VAS. Further, most of the industry players have considered that mobile is the best channel to reach billions of customers to promote their products and to offer services. The MVAS value chain players, such as telco carrier, content providers, and technology providers, are going to capture the revenue in the MVAS market. The rising demand for various digital MVAS services in both consumer and business sectors are expected to support for market growth. In India, the telecom players along with the government are investing in improving the infrastructure connectivity in rural regions to offer their services. In the urban region, MVAS players focus on providing additional VAS on mobile platforms due to the introduction of digital technologies.
Mobile Value Added Services (MVAS) Market Analysis:
According to Infoholic Research, the Indian mobile value-added service market is expected to grow at a CAGR of 7.22% during the forecast period 2017-2023. The rising working population, entertainment services, and increasing investment activities have led the demand for the MVAS market. The market is analyzed by regions, VAS type, users, players, delivery platforms, and verticals.
Mobile Value Added Services (MVAS) Market Segmentation Analysis: VAS Type and Regions:
The mobile channel is an effective and easiest means to reach the customers to offer services. Thus, the enterprise VAS type is receiving the investments from both SMEs and larger enterprises. Currently, the urban region is set to contribute the major market revenue compared to the rural region, but when it comes to consumption, the rural population plays a key role compared the urban population in terms traditional VAS usage than digitalized VAS.
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Mobile Value Added Services (MVAS) Market Report Vertical Analysis:
M-commerce and m-entertainment industries are expected to take a lead role in terms of market share and market revenue. The rising demand for various banking methods, mobile money, and mobile wallets are driving the m-commerce growth. Mhealth, Mgovernance, and Magriculture are an attractive market for the key stakeholders. In addition, increasing Internet services, advanced SMS services, and demand for high-end content from the consumers are predicated to boost the MVAS market growth in the near future.
Mobile Value Added Services (MVAS) Market Key Vendors & Competitive Analysis:
Some of the companies covered in the report include IMI mobile, On Mobile Global Ltd, Spice Digital Media, Mahindra Comviva, Airtel, Vodafone, Idea, Reliance Jio, and others. There has been an increase in the start-up players in the Indian MVAS market. The small players are focusing toward building an attractive digital-based application in the market, where as the market giants are facing price war competition due to the changing business model or services offered on a day-to-day basis.
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The report provides an in-depth analysis of the market demand and the adoption rate of MVAS. The report aims to provide an opportunity for key players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, it helps the venture capitalists in understanding the profile of the companies.
Global Smart Mobility Market:
Smart mobility is one of the major requirements for the development of smart cities. Along with smart mobility, smart technology, smart governance, and smart infrastructure are important for the development of smart cities. Smart mobility deals with providing intelligent transportation solutions using innovative and integrated technologies and solutions, which is environmental-friendly and promotes sustainable development.
Smart mobility includes the promotion of environmental-friendly transport modes such as electric vehicles, shared transportation services, and on-demand smart mobility services. It promotes convenient and safe multimodal travel, accessibility, and efficient use of roads and resources through a strong circulation network management.
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Market Revenue and Segmentation Analysis:
The smart mobility market is expected to grow at a CAGR of 19.9% during the forecast period 2017-2023. The market is analysed based on regions, services, solutions, and technology. The solutions segment includes traffic management solutions, infrastructure, mobility intelligence, and customer mobility. The traffic management solutions are divided into intelligent transportation system, real-time traffic analysis, traffic prediction; the infrastructure includes charging stations, e-parking, intermodal mobility, the mobility intelligence includes smart maps, secured communication, fleet management/logistics, customer mobility includes mobility planning, ride-sharing, robocabs, and fare payment/collection.
Smart Mobility Market Regions Analysis:
The regions covered in report are Americas, Europe, Asia Pacific, and ROW. Among these, Americas is expected to grow at a higher CAGR during the forecast period 2017-2023. The US, Canada, the UK, China, Spain, and Brazil are expected to adopt more smart mobility technologies. Italy, France, Germany, Australia, Singapore, and South Korea are the emerging countries for smart mobility technology adoption owing to government budgeting, adopting more eco-friendly mobility solutions for development, to face rapid urbanization, and others.
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Smart Mobility Market Report Benefits and Vendors
The report contains an in-depth analysis of vendor profiles, which include financial health, business units, key business priorities, SWOT, strategy, and views; and competitive landscape. Smart mobility technology is expected to change the shape of industries by 2025 with its wide range of capabilities. The report covers an in-depth analysis of Toyota, Siemens, Cisco, Ford, Robert Bosch, Innoviz Technologies. Inc., QuaLiX Information System, MAAS Global Oy, TomTom, and Excelfore Corporation.
Smart Mobility Market Companies Mentioned:
Toyota, Siemens, Cisco, Ford, Robert Bosch, Innoviz Technologies. Inc., QuaLiX Information System, MAAS Global Oy, TomTom, and Excelfore Corporation.
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