-- Saloni Jhawar, recipient of the Trendsetters To Watch Award at the Dubai 2025 edition of the FUELD Conference, was recently featured at New York’s Times Square. The recognition follows her honor at the FUELD Conference, held from December 8–10, 2025, at the InterContinental DFC, Dubai. The conference brought together global AI innovators, technology leaders, and decision-makers committed to shaping responsible and future-ready applications of artificial intelligence.
Saloni Jhawar is the Chief Marketing Officer of Mouse & Cheese, a humanity-centred design and strategy studio founded on the philosophy of Deconstruct and Evolve. The studio operates with a belief in intentional selectivity, partnering with a thoughtfully curated set of organizations each year to ensure depth, clarity, and alignment throughout every engagement. This considered approach allows Mouse & Cheese to immerse itself within organizations, develop insight-led frameworks, and translate strategy into enduring outcomes. The studio’s presence in one of the world’s most eminent public spaces sets a benchmark for how focused, high-conviction work is gaining recognition on a global stage.
The Times Square feature reflects growing global appreciation for innovators who are reshaping how brands communicate and connect with audiences in an AI-driven era. At Mouse & Cheese, behavioral intelligence forms the foundation of the studio’s work, guiding brand architecture, customer experience design, organizational workflows, and long-term strategic direction by understanding how people decide, engage, and remember.
Reflecting on her participation at the FUELD Conference, Saloni shared:
“I have always believed in testing more ideas. Attending FUELD was a conscious decision, as it brought together leadership voices from across the globe who are collectively focused on collaboration and growing together as an industry. It was a beautiful experience.”
Often recognized as a voice of clarity, Saloni champions thought-driven creativity, shaping brands that think with intention and communicate with purpose. Beyond her work at Mouse & Cheese, she writes on perception, points of view, and the ideas that influence how individuals and organizations interpret reality.
Her forthcoming initiatives reflect a continued commitment to advancing clarity-centred brand systems, refining insight-led design practices, and deepening the role of perception-informed strategy in modern communication. Her vision is to demonstrate how structured creativity, disciplined thinking informed by observation, and perceptual intelligence can help brands lead with purpose and enduring impact.
About The FUELD Conference
FUELD Conference is a global platform dedicated to exploring the possibilities unlocked by artificial intelligence. This 3-day conference brings together business leaders, technologists, and innovators to discuss AI-driven transformation. Its recognition program honors individuals whose work drives progress, inspires collaboration, and helps shape an intelligent and future-ready world. For more information about the FUELD Conference and its recognition program, please visit www.fueldconf.com.
Contact Info:
Name: Bhawna Banga
Email: Send Email
Organization: FUELD Conference
Website: https://www.fueldconf.com/
Release ID: 89184298
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