As users are becoming accustomed to being consistently bombarded by branded messages, companies are finding it even more of a challenge to reach their customers in a natural, engaging way. —
If you’re in a business of selling in a digital world, you’ll find it increasingly difficult to stand out of the crowd in a noisy world. That’s where Motionsauce’s video animation or explainer videos come in. In fact, after watching an animated video, 64% of users are much more likely to buy a product.
MotionSauce is a Singapore-based team powered by a team of experts in video production and more recently animation. Led by Jayden Soh, a showbiz veteran originally a child star in Mediacorp and Mellissa Cahyadi, Creative Director originally from Ogilvy, MotionSauce has acquired an impressive roster of clients including Great Eastern and Cisco
Using their unique C3 Methodology, the animation studio helps other complex businesses including Singapore’s own police force use animated videos to boost business results and in some cases even save lives.
When done right, these videos can be more effective than conventional advertising. Aside from marketing purposes, videos help companies convey and communicate complex business models and information that can make or break the success of your product.
Brands in technical industries like pharmaceuticals, fintech and other new but heavily convoluted industries tend to face issues with clarity in internal and external communications. With Motionsauce’s new animated video services, brands can now construct virtual scenes that help audiences understand their unique value propositions and even act as a continuous promotion mechanism for their services.
In what used to take an hour to explain in person, businesses can now explain their company, product or service in just 2 minutes or less through animated explainer videos. Using these videos they can efficiently and effective introduce their customers and partners to their organization’s values and commitment. Along with its new animation service, the company also offers videos for various uses including: customer testimonial videos, tutorial videos, and commercial videos services.
“The everyday consumer is evolving, and the way businesses market has to evolve along with it.” Said Cahyadi when asked about what current businesses need to have as a key mindset to grow with the medium.
“When we create videos and animation, our first thought is never what we want to say, but identifying the best ways for our customers and audiences to receive it. That’s the only real way to get to the heart of their desires and make them take action”, Cahyadi explained.
More recently, their video productions and animation brought innovative paint company Gush Paints more than 90,000 view on their marketing Youtube video resulting in a windfall of new enquiries for their products.
People can learn more about MotionSauce’s animation services to accomplish their video goals by browsing the case studies section on their official website - https://motionsauce.com/animation-studio. All detailed information about the company and their full suite of video production services is listed on this website and their facebook page: https://facebook.com/motionsauce
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