The global mobile money market size is anticipated to reach at USD 26 billion by 2025. Mobile money is an innovative payment method that integrates financial services via mobile phones. With the growing usage of smart devices such as tablets and smartphones globally, the mobile money market is anticipated to grow at a staggering rate over the forecast period. The mobile money services are widely adopted and can be accessed via direct mobile billing, SMS, NFC, mobile web payment, as well as unstructured supplementary service data (USSD). —
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The rising number of mobile subscribers depicts lucrative prospects for financial transactions via mobile phones. Bill payments, airtime payments, and remittances are the foremost contributors to mobile monetary services. According to the survey conducted by the Global System for Mobile Communication Association (GSMA) survey, over three fourth of the world population would be using smart devices in the next five years. This is likely to boost the mobile marketing market demand. Thus, mobile money systems are likely to play a crucial role in reaching such individuals and deliver them the capability to handle their wealth through financial inclusion.
Based on the nature of the payment segment, the market is bifurcated into person-to-person, person—to-business, business-to-person, and business-to-business. In 2019, the business-to-business segment gathered the largest market revenue and it is anticipated to govern the mobile money market throughout the forecast period. However, the person-to-person segment is anticipated to grow at a substantial growth rate over the forecast period.
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The global mobile marketing market has strong competition among the well-established and new emerging players. These market players target to gain a competitive advantage over the other players by participating in partnerships, mergers, and acquisitions and expanding their businesses.
The global mobile marketing market is a wide range to North America, Europe, APAC, South America, and the Middle East & Africa. North America is considered a mature market in mobile marketing applications, owing to the outsized presence of an organization with the availability of technical expertise and advanced IT infrastructure. The US and Canada are the highest contributory countries to the expansion of the mobile marketing market in North America.
The major players of the global mobile money market are Vodafone, Google, Orange, FIS, Paypal, Mastercard, Fiserve, Airtel, Gemalto, Alipay, MTN, PAYTM, Samsung, VISA, Tencent, and more. The mobile money market is fragmented with the existence of well-known global and domestic players across the globe.
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Segment Overview of Global Mobile Money Market
Transaction Mode Overview, 2018-2025 (USD Billion)
Point Of Sale
Direct Carrier Billing
SMS and STK/USSD Payments
Nature of Payment Overview, 2018-2025 (USD Billion)
Application Overview, 2018-2025 (USD Billion)
Travel & Logistics
IT & Telecommunication
Energy & Utility
Government Offices & Education
Regional Overview, 2018-2025 (USD Billion)
Rest of Europe
Rest of Asia-Pacific
Middle East and Africa
Rest of Middle East and Africa
Rest of South America
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