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The mobile engagement market is expected to be valued at USD 4.44 billion in 2017and is expected to reach USD 38.70 billion by 2023, at a CAGR of 43.46% between 2017 and 2023. The key players operating in the Mobile Engagement Market include IBM (US), Sales force (US), Oracle (US), Adobe (US), Vibes Media (US), Selligent (Belgium), Urban Airship (US), App boy (US), Localytics (US), Swrve (US), Tapjoy (US), and Marketo (US).Download Brochure of Mobile Engagement Market spread across 141 Pages, Profiling 12 Companies and Supported with 66 Tables and 47 Figures is now available at http://www.rnrmarketresearch.com/contacts/request-sample?rname=1214899 .
Target Audience:
• Mobile engagement solution providers
• Small and medium-sized enterprises (SMEs) and large-scale enterprises (LSEs)
• Mobile marketing service providers
• Marketing automation solution providers
• Operations support system (OSS)/business support system (BSS) solution providers
• Cloud computing and software developers
• Advertising agents
• Content providers
• Mobile application developers
“The market for SMEs is expected to hold the larger share during the forecast period”
The market for SMEs is expected to hold the larger share during the forecast period as a large number of vendors are likely to come up with solutions specifically to cater to the demands of SMEs. This is expected to help these businesses go mobile and start making use of digital marketing to drive traffic and increase sales.
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“Financial services vertical in the mobile engagement market is expected to grow at the highest rate during the forecast period”
The market for the financial services vertical is expected to grow at the highest rate during the forecast period. The key reason contributing to this growth is the proliferation of mobile devices, which has enabled businesses with real-time marketing elements for various financial services, such as insurance and banking.
“Mobile engagement market in APAC is expected to grow at the highest rate during the forecast”
The market for mobile engagement in APAC is expected to grow at the highest CAGR during the forecast period owing to the rapid deployment of mobile telecommunication infrastructure and the increasing usage of smart phones. The market for mobile engagement is expected to hold the largest share in the North America because of the increased the adoption of mobile wallets as they are in-built apps in iOS (Apple Wallet) and Android (Android Pay) phones.
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Given below is the breakdown of primary participants’ profiles on the basis of different parameters:
• By Company Type: Tier 1 –45%, Tier 2 – 32%, and Tier 3 – 23%
• By Designation: C-Level –30%, Directors–45%, and Others –25%
• By Region: North America– 26%, Europe– 40%, APAC–22%, and RoW – 12%
List of Tables
Table 1 Mobile Engagement Market, By Vertical, 2015–2023 (USD Million)
Table 2 Mobile Engagement Market for Financial Services, By User Type, 2015–2023 (USD Million)
Table 3 Mobile Engagement Market for Financial Services, By Region, 2015–2023 (USD Million)
Table 4 Mobile Engagement Market for Financial Services, By Solution, 2015–2023 (USD Million)
Table 5 Mobile Engagement Market for Media and Entertainment, By User Type, 2015–2023 (USD Million)
Table 6 Mobile Engagement Market for Media and Entertainment, By Region, 2015–2023 (USD Million)
Table 7 Mobile Engagement Market for Media and Entertainment, By Solution, 2015–2023 (USD Million)
Table 8 Mobile Engagement Market for Retail, By User Type, 2015–2023 (USD Million)
Table 9 Mobile Engagement Market for Retail, By Region, 2015–2023 (USD Million)
Table 10 Mobile Engagement Market for Retail, By Solution, 2015–2023 (USD Million) and more..
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Release ID: 398705