A new market research report by Future Market Insights on the — mechanical keyboard market provides meaningful insights, which consist of the global industry analysis 2014–2018 and forecast 2019–2029. According to the research report, revenues of the global mechanical keyboard market reached ~US$ 881 Mn in 2018. Moreover, the global mechanical keyboard market is likely to experience noticeable growth in the forecast period due to various driving factors, such as the growing popularity of PC games, replacement of existing PC peripherals, and enhanced features when compared to membrane-based keyboards.
As per the market research report, mechanical keyboard provides enhanced performance in terms of response timing and tactility required by professionals and gamers. These factors are creating demand for mechanical keyboard in the gaming industry. Also, the primary trends observed in the global mechanical keyboard marketplace include the focus of manufacturers on expanding the functionality of individual keys.
Adoption of wireless ergonomic keyboards and multiple platform compatible keyboards continues to broaden in developing and developed countries. Such factors are further likely to create lucrative opportunities for manufacturers operating in the mechanical keyboard market.
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According to the Future Market Insight’s report, the non-tactile linear switches are anticipated to generate an incremental opportunity of ~US$ 757 Mn for the mechanical keyboard market during the forecast period of 2019-2029. Moreover, the tactile non-click switches are likely to experience a healthy growth rate during the forecast period, owing to the growing demand for an ergonomic gaming keyboard. Furthermore, the world is witnessing a significant rise in synchronization options that allow mechanical keyboards to have effortless connection with mouse and headsets.
Key Players Focus on Expanding Business in APEJ
Major players in the mechanical keyboard market are focusing on extending their businesses across Asian Pacific countries such as India and China. Increasing investments in the digitalization of infrastructure by governments of these countries attract various mechanical keyboard providers to continue their business in these countries. Moreover, the healthy economic growth of countries in the region, combined with the continuous adoption of advanced technology, such as the Internet of Things (IoT), and rising gaming population, are creating substantial growth opportunities for the mechanical keyboard market.
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For instance, in October 2019, Logitech announced the launch of its new Pro X keyboard, which the company assert to have been built for pros. The main highlight of this keyboard is that it features the ability for easy swapping of keys. Additionally, the keyboard is also compatible with standard Cherry MX keycaps, which means most of the third-party keycaps should work perfectly fine with the Pro X keyboard.
Portable Wireless Keyboard to Garner Robust Traction
One of the most significant benefits of wireless keyboard is its portability. It also has a dongle that the user can make use on devices without built-in Bluetooth. These factors have resulted in the product expansion and product differentiation strategies. The Freestyle pro ergonomic keyboard is an excellent example of an easy but powerful split keyboard layout. Keyboards in this format are divided into two halves, which are connected by a single flexible cord. With this layout, it is possible to place those halves in any configuration independently. The freestyle pro ergonomic keyboard is highly customizable as with most mechanical keyboards, as demonstrated by the user-friendly linking and macro-programming features.
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For this, mechanical keyboard providers are frequently increasing their investments on product developments and research & development activities to enhance their product, offering awareness to end-user industries.
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