-- In a time when many small businesses and startups still see public relations as little more than a short-lived tactic, Marquet Media today announced the launch of PRISM Ascend, a new framework designed to give new and established organizations a continuous, upward trajectory in public visibility. Started by Kristin Marquet, the New York-based agency has spent over 16 years helping women-led startups, lifestyle brands, fashion companies, and mission-driven companies move beyond fleeting PR bursts and claim a more consistent spot in the public conversation.
"We noticed a recurring pattern in the PR industry," said Kristin Marquet, founder of Marquet Media. "Brands get one or two features—maybe a nice article and a podcast appearance—then lose momentum and wonder why no one's talking about them three months later. PRISM Ascend is our answer to that dilemma. It's about teaching clients to keep building and leveraging on every press win they achieve rather than vanishing after that initial success." Marquet explains that PRISM Ascend builds on the original five PRISM pillars:
1. Proprietary Tools & Resources: Outlining the specialized tools, pitch templates, and media databases necessary to coordinate outreach efficiently.
2. Relationship Building: Building deeper, more authentic connections with journalists, producers, hosts, editors, and influencers—rather than mass emailing generic press releases.
3. Insights & Reporting: Tracking the engagement and impact of every article or media hit, such as future pitches, can leverage what resonates best.
4. Simplified Workflow: A methodical approach to internal processes, ensuring tasks like drafting press releases and pitches or scheduling interviews are handled without chaos.
5. Messaging Development: Crafting and refining a cohesive narrative—consistent across social media, interviews, and public appearances—to keep the brand identity clear.
According to Marquet, Ascend now becomes the sixth unifying element. "The biggest gap we saw was that even highly motivated brands don't always know what to do once they land a few interviews or features. They're stuck asking, 'Now what?'" she said. "Ascend is where you look at which story angles gained the most traction, identify fresh platforms—a new podcast or an emerging publication—and systematically develop ways to re-engage editors, producers, customers, and influencers. Essentially, we're saying: don't just celebrate success; build on it."
Over the past year, Marquet Media has quietly tested elements of PRISM Ascend with select clients. Early adopters found the approach particularly beneficial in an environment where trends, technology, and attention spans shift almost weekly. One brand, for example, secured an initial flurry of coverage on local TV stations. Under the Ascend philosophy, the team assessed audience feedback. It used those insights to spin off a second wave of storytelling, focusing on how the brand's solution contributed to a fast-growing consumer need. "That second wave turned out to be even more valuable than the first," Marquet added. "We saw better lead quality and more targeted coverage, which might never have happened if they'd just stopped after the initial buzz."
Marquet Media plans to integrate PRISM Ascend into its quarterly and annual planning sessions with its in-house brands and clients, focusing on consistent brand evolution rather than sporadic PR hits. "We know the media world is always shifting—one moment, short-form videos and Reels dominate; the next, a new platform emerges," said Marquet. "Through Ascend, we're encouraging businesses of all sizes to treat PR as an ongoing conversation that adapts to changes while still reflecting their core values and mission."
About Marquet Media
Marquet Media is a PR and branding firm founded by Kristin Marquet in New York. Dedicated to helping women-led and mission-driven businesses gain meaningful media recognition, the agency employs data-driven strategies, collaborative storytelling, and a personalized approach to elevate clients' brand visibility and sustain their momentum in today's fast-evolving market. For more information, please visit Marquet.company.
Contact Info:
Name: Rachael Madsen
Email: Send Email
Organization: Marquet Media, LLC
Address: 270 Park Ave, New York, New York 10017
Website: https://www.marquet.company
Release ID: 89151089
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