-- MarketJoy, Inc. will host a free, live web-based seminar with the American Association of Inside Sales Professionals (AA-ISP) covering How B2B Purchasing Decisions Have Changed. To be held on July 26 starting at 2:00 pm EST, the hour-long session will be led by AA-ISP CEO Larry Reeves and MarketJoy VP of Customer Success Curtis Bendt.
The joint AA-ISP and MarketJoy Webinar will focus on the use of buyer personas to create and enhance business-to-business (B2B) lead generation channels and enable more sales. As an increasingly important Sales Development tool, buyer personas provide insight into how today's B2B purchasing decisions are actually made in practice.
"We're excited to report that we will be co-hosting a free, live webinar with AA-ISP on July 26," Bendt said. "We regularly use buyer personas to help our clients here at MarketJoy better understand the purchasing decisions of their B2B prospects and leads. We believe this webinar is going to be of real value to all who attend."
In the highly competitive modern B2B marketplace, many opportunities are missed because of simple, avoidable failures of perception. Whether in the form of mistaken ideas about buyers' needs and priorities or clumsy communication, such pitfalls consistently lead to lost sales for many B2B companies.
Carefully researched buyer personas draw from real-world data to empower marketers and sales teams to see from the perspective of those best positioned to become leads and customers. Particular buyer personas match up with certain established, proven lead generation channels and other marketing and sales tools. The upcoming MarketJoy/AA-ISP webinar will introduce attendees to a variety of useful, representative B2B buyer personas and the tactics that can be best used to target them. With these personas reflecting the most current B2B purchasing decision approaches, there is no more effective way to bring any company's pipelines and processes up to date.
Both AA-ISP and MarketJoy are especially well qualified to weigh in regarding this increasingly important topic. As the world's leading inside sales association, AA-ISP conducts studies, benchmarks organizations, grants accreditation, and operates an academy to promote the growth of the industry. MarketJoy offers market research, lead generation, and list building services and solutions that help B2B companies in a wide range of industries improve their results.
The July 26 webinar will be open to all, free of charge. B2B professionals are invited to register now at the AA-ISP website. A detailed post at the MarketJoy website includes more information about the topics to be covered by AA-ISP CEO Larry Reeves and MarketJoy VP Curtis Bendt.
About MarketJoy, Inc.:
As a leading B2B sales development specialist, MarketJoy offers a wide range of market research, lead and demand generation, and list building solutions.
Contact Info:
Name: Curtis Bendt
Email: Send Email
Organization: MarketJoy, Inc.
Address: 518 Kimberton Road, Suite 306, Phoenixville, PA 19460
Phone: +1 484-302-0110
Website: https://www.aa-isp.org/register/webinar/1292
Release ID: 381124
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