The global marketing attribution software market is anticipated to expand at a robust CAGR of 15.3% during the forecast period of 2019-2023. One of the primary growth drivers is the burgeoning need to optimize the marketing spending among enterprises. Likewise, the requirement for effective customer behavior tracking for targeted marketing activities is also contributing to significant market growth for marketing attribution software. Proliferating adoption of emerging technologies such as big data and artificial intelligence (AI) are opening up numerous growth avenues for the marketing attribution software market. The software offers insights to review the ROI on marketing campaigns, provides information related to lead generating media; hence, inducing higher demand from various industry verticals. However, security concerns relating to sensitive data of the organizations is estimated to pose as a major hindrance in the market growth.
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Some of the significant players profiled in the MRFR report include Adobe Inc. (US), Oracle Corporation (US), Google (US), SAP SE (Germany), Visual IQ – A Nielsen Company (US), Analytic Partners, Inc. (US), Attribution LLC (US), Calibermind (US), Engagio (US), Wizaly (France), Singular (US), Rockerbox, Inc. (US), OptiMine (US), Neustar, Inc. (US) and Merkle Group Inc. (US).
The global marketing attribution software market is segmented on the basis of component, deployment mode, attribution type, organization size, vertical, and region. Based on component, the global marketing attribution software market is segmented into software and services. Based on attribution type, the market is segmented into single-source attribution, multi-source attribution, and probabilistic or algorithmic attribution. On the basis of deployment mode, the marketing attribution software market is segmented into cloud and on-premise.
By organization size, the marketing attribution software market is segmented into small & medium-sized enterprises and large enterprises. The large enterprises segment is predicted to garner lucrative growth during the forecast period. Whereas, the small & medium-sized enterprises segment is anticipated to witness the highest market growth during the assessment timeline. Based on vertical, the marketing attribution software market is segmented into FMCG and consumer packaged goods, retail, consumer electronics, BFSI, IT & telecom, healthcare, media and entertainment, and travel and hospitality.
Detailed Regional Analysis
The global Marketing Attribution Software Market is regionally segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these regions, North America is predicted to garner largest market share through the assessment period. With the presence of developed economies like the U.S. and Canada, the adoption rate for new innovative technologies is quite high in the region. Due to the increasing need for in-house marketing teams in organizations, the market for marketing attribution software is witnessing burgeoning growth. Many large, as well as, small & medium scale enterprises are showing willingness towards the adoption of marketing attribution software, pushing the market in North America. Additionally, with the presence of many market vendors in the U.S. who have a strong consumer base, the market is likely to gain traction in the foreseeable future. Europe is estimated to showcase the fastest market growth, followed by Asia Pacific. With the emergence of the startup ecosystem in these regions, the market is expected to witness augmentation in the upcoming years.
The marketing attribution software market boasts a presence of many prolific players from the U.S., leading to an intensely competitive atmosphere in North America. The market for marketing attribution software appears to be fragmented with the presence of many international and regional market players, even though only a few players hold a substantial share of the market. Some of these prominent players are likely to adopt numerous organic and inorganic strategies with a focus on expanding and capturing a larger market share, across different countries. For instance, Marketo Inc. acquired Bizible, a marketing attribution software provider, in May 2019.
April 2019: AUDIENCEX announced their exclusive partnership with Marin Software and is now the official provider of the MarineOne platform for mid-market brands and agencies. AUDIENCEX is a leading digital marketing solutions provider for mid-market businesses, whereas MarineOne is a prominent provider of ad management solutions for performance-driven advertisers and agencies.
LIST OF TABLES
Table1 Global Marketing Attribution Software Market, By Region, 2019-2023
Table2 North America Marketing Attribution Software Market, By Country, 2019-2023
Table3 Europe Marketing Attribution Software Market, By Country, 2019-2023
Table4 Asia-Pacific Marketing Attribution Software Market, By Country, 2019-2023
Table5 Global Marketing Attribution Software Market, By Component, By Region, 2019-2023
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LIST OF FIGURES
FIGURE 1 Global Marketing Attribution Software Market: Segmentations
FIGURE 2 Forecast Methodology
FIGURE 3 Porter’s Five Forces Analysis Of Global Marketing Attribution Software Market
FIGURE 4 Value Chain Of Global Marketing Attribution Software Market
FIGURE 5 Share Of Global Marketing Attribution Software Market By Country, 2017
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