-- AI SDRs have come a long way. Once written off as just another tool for cold outreach, they are now evolving into full-fledged GTM assistants. The era of spray and pray automation is giving way to a more strategic, intelligent approach to outbound. At the heart of this shift is Luru, the AI-powered sales automation company redefining what it means to scale outbound with quality.
Luru announced the launch of its multi-agent AI SDR platform, built to support the entire outbound motion from inbound qualification to intent-based outreach to CRM-powered deal revival. The goal is simple: give sales teams more qualified conversations without the usual manual effort.
The Shift: From Volume to Precision
When AI SDRs first hit the scene, they were built for one thing: volume. Fire off thousands of emails, run them through sequences, and hope for a few replies. It was brute force, not strategy.
“Teams were chasing volume. Now they’re chasing relevance,” said Karthik, Co-Founder at Luru. “What worked in 2022 doesn’t work today. Buyers have tuned out. Spray and pray no longer works, if it ever did.”
The market has matured. Sales teams no longer want generic automation. They want intelligent assistants who can identify buying signals, craft the right message, and send it at the right time. That’s the shift Luru is enabling.
Luru’s Multi-Agent Approach
Luru’s platform introduces a new way to think about AI SDRs: not one agent for all tasks, but a set of specialized agents, each optimized for different parts of the GTM motion.
- Inbound AI SDRs: These agents handle leads from demo forms, chats, and website visits. They qualify them instantly and route them to the right rep.
- Intent-Based Outreach Agents: Integrated with tools like Clearbit, Factors, or LeadFeeder, these agents detect when a target account is showing interest and initiate timely, relevant outreach.
- Deal Revival Agents: Old opportunities in the CRM are revisited, rewritten, and reactivated, ensuring no lead falls through the cracks.
These aren’t templates with variables. Each message is generated using Luru’s domain-trained models that understand the context, ICP, and recent activity.
How the Technology Has Changed
The biggest enabler of this shift is better AI models and smarter deployment.
Thanks to rapid improvements in large language models, AI SDRs can now reason, personalize, and write with tone and structure that feel human. Luru has trained its models on thousands of successful B2B outreach conversations to tune them for GTM use cases.
“Our AI doesn’t just generate text. It understands the difference between a warm inbound lead, a dormant account, and a mid-funnel buyer showing intent,” said Karthik. “That level of nuance is what unlocks real results.”
All of this is backed by a human-in-the-loop workflow to ensure every message is accurate, compliant, and contextually sound. The result is messaging that scales like automation but reads like a human wrote it.
Sales Teams Are Reorganizing Around AI
GTM teams are now rethinking their roles. Many companies using Luru are shifting reps away from repetitive tasks like prospecting and copywriting, and toward high-value work like discovery, qualification, and closing.
“AI generates the pipeline. Humans close the deals,” Karthik added. “It’s a more efficient model and one that’s proving to outperform traditional setups.”
Customers using Luru’s AI SDR platform report that 1 in 5 pipeline dollars now comes from AI-generated leads. With intent-based outreach and deal revival running in the background, reps are freed up to focus on conversations that convert.
The Future of GTM Is Agent-Led
Luru believes the future of GTM is built on agent-led automation. Not generic automation, but smart, contextual systems that are always on and always learning.
In the coming months, Luru plans to expand its agent ecosystem with more integrations, better analytics, and deeper CRM sync. The long-term goal is to make AI SDRs a dependable part of every sales team. Not as an experiment, but as a core function of modern revenue teams.
About Luru
Luru is an AI-powered sales automation company helping B2B teams scale outbound without sacrificing quality. With domain-trained models, human-in-the-loop reviews, and a multi-agent architecture, Luru makes it possible to run research-backed, personalized outreach at scale.
Contact Info:
Name: Luru
Email: Send Email
Organization: luru
Website: https://www.luru.app/
Release ID: 89164892
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