SINGAPORE—Lenney Leong, the millennial entrepreneur and Founder of Get Customers, has been featured in Forbes. Leong, who helps market leaders get the results they want through unconventional marketing and storytelling, is cited in depth in the article “How To Reach Millions On Social Media With These Simple Tweaks.” In the article, Leong offers advice on creating high-impact headlines to achieve virality on social media. —
“It’s an honor to be included in an article that will influence so many entrepreneurs,” said Leong. “Indeed, it’s critical to draw in viewers with a catchy headline. That’s what piques immediate interest. If you mess up the headline, you’ve lost the vast majority of potential followers.”
The article citing Leong was written by Stephanie Burns, who covers female entrepreneurship for Forbes Women. As Leong explained in the article, an effective headline for self-development content will be oriented toward what the reader will learn that will unlock in their lives. “Tell them the results that watching or engaging with your content can do for them,” Leong explained.
Leong has produced two viral videos, including a self-development video that garnered over 2 million views. He added, “Really tell a story in one sentence. When people read the headline, they want to know what to expect in the next few minutes. Be straightforward, so they can visualize what they’re about to view and what they’ll get from it.” For example, he titled one of his videos, “Life of a Fighter: Guy Who Was Born with Cerebral Palsy.” This told viewers what they’d learn from watching the video.
With Get Customers, he has helped over 100 companies, both local and international, establish their branding and marketing. He is known for creating viral videos, shooting one in less than a day and then getting 7,200,000 views and 48,000 shares.
For more information, visit https://www.facebook.com/lenneyleong
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