According to 2013 Pew Research, 56% of American adults have a smart phone and 63% of those adult cell owners use their phones to browse the web. Furthermore, more than a third of those people do most of their web browsing on their phone rather than a computer or tablet.
Business owners should keep up with their customers’ and potential customers’ browsing, searching, and buying preferences and habits. Are they looking for products or services while at home or on the go? Are they among a younger demographic who may have no internet connection other than the one through their smart phone?
All business owners should ask themselves if they are making it easy for their potential customers to find them on their smart phone. If they land on a full desktop website where they must scroll up and down, pinch to zoom in and out, and navigate through too much information, they may leave that site and go to a website from a competitor who has made their site easy to use on a mobile phone.
A mobile website is not the same as a desktop website squeezed into the size of a smart phone screen. A user-friendly mobile site must be designed specifically for the small screen.
»» Mobile sites are concise and to the point. Most mobile users won’t read all the information from a desktop site while searching from their phones. Give them the most important information and make links large and easy to tap.
»» A website designed for a mobile device will provide the user with “fat-finger friendly” links for easy navigation. When a future customer chooses to give a business a call, he or she will appreciate the tap-to-call button on their mobile site, which eliminates the need to manually dial their phone number.
»» A mobile-optimized site will load faster than the full desktop website; thus, it will use less of the customer’s monthly bandwidth limits. Mobile users who land on large, desktop websites tend to leave quickly if bandwidth usage is a concern.
A Mobile-optimized website should:
»» Highlight the most important actions users should take
»» Focus on the most important information about the business
»» Cut content and image sizes
»» Enlarge buttons & links to accommodate “fat fingers”
»» Download quickly and use less bandwidth
»» Provide a link to the full website and allow back and forth navigation between sites
Every business can benefit from optimizing their website for mobile. However, 3 types of businesses should be the first to jump in.
1. Restaurants, Bars, Coffee Shops
3. Retail Stores including small, local shops.
Coupons displayed on a mobile site can be brought directly into the restaurant, hotel or store on a customer’s phone. It’s also a great way for the business owner to learn how many of their customers are connecting with them through their phone.
Mobile users are quickly becoming accustomed to mobile-optimized websites and they know immediately when they land on a non-mobile site, making it even more important for business owners to provide them with the best experience possible.
Mobile sites will become the norm as business owners get on board with this new technology. No longer will users accept the full desktop website on their smart phone.
Wagner said, “While mobile is still new, why not get a jump on your competition and be one of the first in your market to put out the welcome mat on your customer’s smart phone? You might be surprised how many stop by to say hello!”
Laura Wagner of Webs by Wagner creates custom designed and developed websites for any type business, organization or municipality. Wagner also creates mobile websites so business owners can accommodate their customers’ and potential customers’ browsing, searching, and buying preferences and habits.
Wagner also assists business owners with online marketing, including social media and search engine and Google support.
Name: Laura Wagner
Organization: Webs by Wagner
Source URL: http://www.prreach.com/pr/13811
Release ID: 67963