-- Kommo, a global CRM leader and official Meta partner, has launched a powerful WhatsApp Business integration that grants businesses to Meta’s WhatsApp Cloud API. This latest solution helps businesses revolutionize their customer communication with real-time messaging, automation, and scalable cloud technology.
The launch comes amid a dramatic surge in WhatsApp Business API adoption, which has grown by 5,400% between 2019 and 2024, from fewer than 1,000 companies to over 50,000, with the market now valued at $3.6 billion.
Designed for today’s fast-paced digital landscape, the WhatsApp Cloud API allows businesses to engage customers instantly, automate conversations with AI-powered chatbots, and reduce infrastructure costs by up to 90%, according to Meta. The API also supports up to 4x more messages per second than its on-premise predecessor.
"Integrating the WhatsApp Cloud API enables businesses to consolidate fragmented communication channels into a unified platform, ensuring faster response times and effectively managing high volumes of customer inquiries,” said Co-Founder & Global Expansion Guru at Kommo. “This not only enhances customer satisfaction but also streamlines operational efficiency."
Preparing for the Future
Meta has announced the closure of the on-premise API version by October 23, 2025, making the cloud version the default for future business communication. Kommo is ahead of the curve, offering an intuitive onboarding process and in-depth guides to help businesses transition seamlessly.
Why WhatsApp Cloud API Matters
With 68% of customers preferring WhatsApp as their communication channel, the WhatsApp Cloud API is an ideal future of business messaging. Unlike traditional messaging solutions, this cloud-hosted API offers:
- Instant, real-time conversations
- AI-powered automation tools
- CRM integration for personalized messaging
- End-to-end encryption for maximum security
The functionality of WhatsApp Cloud API may differ based on the chosen Business Solution Provider (BSP), but the core features remain consistent across solution providers.
Kommo’s Role in Smarter Messaging
Since Meta does not provide a direct interface for the Cloud API, integration with a CRM like Kommo is essential. Kommo offers a centralized, messaging-based CRM that connects WhatsApp with other communication channels, streamlines customer workflows, and provides tools for sales, support, and marketing.
Key Features of Kommo’s WhatsApp Business Integration
- AI-powered chatbot: Automate instant replies with predefined responses, best for managing high-volume customer interactions.
- Lead generation: Provide click-to-chat and WhatsApp widgets, best for capturing prospects from another channel and leading them to a WhatsApp conversation.
- Unified inbox: Manage messages across many communication channels in one place, which is best for tracking customer interactions.
- Customer segmentation: Organize customers’ contacts based on their behavior. It is best suited for creating a targeted communication strategy.
- Broadcast messaging: Send messages to multiple customers, best for delivering promotion campaigns or updates.
- WhatsApp interactive feature: Facilitate messages with rich media templates or WhatsApp carousel, best for creating an engaging conversation with customers.
- Transactional messaging: Allow customers to receive payment and order processing through Whatsapp.
- Smart message routing: Directs customer inquiries to the right representative on your team, which ensures quick responses and efficient handling.
- Multi-agent access: Enable multiple agents on your team to manage a single WhatsApp business account. This is best for collaborative customer support and sales team coordination.
- Data-driven analytic report: Measure and provide an analytic report of campaign performance, best for monitoring the impact of communication strategy.
How to access WhatsApp Cloud API with Kommo CRM
Kommo supports Meta’s WhatsApp Cloud API through its WhatsApp Business integration. Here are the requirements you need:
- A paid Kommo account (Base, Advanced, or Enterprise plan) or be within 14 days of an active trial.
- A personal Facebook account.
- A dedicated phone number with country and area code (shortcodes are not supported) that can receive voice calls or SMS.
There are 3 ways to connect your number to WhatsApp Business Kommo:
- Connect a brand-new number.
- Use a number that was used in personal WhatsApp.
- Use a number that's already active in the WhatsApp Business app. In Kommo, you can use the same number in both the WhatsApp Business app and WhatsApp Business.
About Kommo
Kommo is a global CRM platform focused on smarter communication. As an official Meta Business Partner, Kommo helps businesses across industries enhance engagement, automate workflows, and grow through messaging platforms like WhatsApp. With a mission to power meaningful customer connections, Kommo is transforming how companies scale their communication in the cloud era.
LinkedIn: Kommo on LinkedIn
Contact Info:
Name: Kommo Team
Email: Send Email
Organization: Kommo
Phone: +1 (830) 580-3077
Website: https://www.kommo.com/
Release ID: 89162801
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