KINGS Announces Introduction of “Reputation Vectors,” a Strategic Soft Power Framework Developed with Policy Advisor Olha Volkonska

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-- KINGS: The Kyiv Institute for National and Global Security has announced the introduction of “Reputation Vectors,” a new strategic framework developed in collaboration with strategic communications advisor Olha Volkonska. The methodology is designed for policymakers, negotiators, and senior leaders operating in geopolitical environments where trust, long-term influence, and narrative positioning play a central role.

Reputation Vectors has been developed as part of an ongoing knowledge exchange between Volkonska and a network of analytical institutions and policy researchers connected to KINGS. The institute, founded by Mark Voyger, Special Advisor on Russia and Eurasia to General Ben Hodges (NATO and U.S. Army Europe), focuses on strategic assessment, foresight, and the study of long-range geopolitical trends.

Overview of the Initiative

The Reputation Vectors framework provides a structured approach for analysing and managing soft power conditions affecting political, economic, and security decision-making. According to KINGS, the model is intended to support leadership operating in contexts marked by heightened geopolitical tension and competition over strategic narratives.

Spokesperson Statement

“Modern diplomacy does not take place solely in public settings,” said Olha Volkonska, who contributed to the framework’s development. “Reputation Vectors establish orientation points that help leaders act strategically in environments where influence depends on trust, signaling, and long-term credibility.”

Core Areas of the Framework

The methodology examines several components relevant to soft power and elite-level decision-making, including:

  • Establishment of durable trust networks among influential actors
  • Calibration of public and private signaling strategies
  • Structuring and assessment of reputational and moral capital
  • Long-horizon soft power approaches adapted to sustained geopolitical pressure

Applications

KINGS reports that the framework is already being utilised in advisory contexts involving senior civil servants, political figures, defense specialists, investors, and private-sector leadership. The institute notes that the model has particular relevance at a time marked by fragmented institutional trust, increased competition over narrative influence, and greater reliance on person-to-person credibility within international decision-making circles.

About KINGS

KINGS — The Kyiv Institute for National and Global Security is a strategic assessment and foresight organisation bringing together military analysts, geopolitical strategists, and policy advisors focused on long-term trajectories of power, security, and influence.

Contact Info:
Name: Mark Voyger
Email: Send Email
Organization: KINGS — The Kyiv Institute for National and Global Security
Website: https://kings.org.ua

Release ID: 89175789

CONTACT ISSUER
Name: Mark Voyger
Email: Send Email
Organization: KINGS — The Kyiv Institute for National and Global Security
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