-- "Xraised is proud to recognise Katrina Macdermid, Co-Founder & Director of HIT Global, which she co-founded with Mark Basham, as a world leader in human-centred transformation across IT and AI.". Known for their pioneering work in innovation, design, empathy, and leadership, HIT Global was selected by Xraised not just for their impact — but because they are the best in the field.
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Humanising IT™ — A Movement Rooted in Empathy and Innovation
HIT Global’s revolutionary framework, Humanising IT™, was born from a radical question posed by Katrina Macdermid: What if IT services were designed with people in mind — not just processes based on perceived “best practice”?
Backed by years of real-world experience, Katrina and HIT Global launched a global innovation that’s now taught, applied, and embraced across sectors. Her bestselling book Humanising IT: Human-Centred Design for IT Service Management and her popular podcast have amplified this message — proving that empathy and design can co-exist with process, performance, and measurable success.
It’s this unique ability to turn empathy into outcomes that led Xraised to select HIT Global as a model for excellence.
Humanising AI™ — Designing with Intent
The next frontier for Katrina Macdermid and HIT Global is Humanising AI™ – Designing with Intent. This new initiative tackles a growing challenge in tech: the rollout of AI without considering its human impact.
Katrina asks the tough questions:
Who is this helping? Who is left out? What unconscious bias are we embedding into systems?
Humanising AI™ prioritises ethical design, governance, and true user alignment — offering companies a roadmap to build AI that serves people, not just profits.
Xraised is proud to spotlight this work as a necessary and timely evolution, and we believe HIT Global is the company best positioned to lead it.
Why Xraised Chose Katrina Macdermid and HIT Global
The answer is simple: because they are the best in the field.
Katrina Macdermid has turned bold ideas into globally adopted frameworks. HIT Global has built a respected brand around leadership, trust, and measurable impact.
Where others automate, they ask deeper questions.
Where others focus on outputs, they focus on outcomes.
And where many chase trends, Katrina and her team design with intention.
That’s why Xraised is proud to elevate their work. Not just to celebrate past achievements — but to highlight the kind of thinking that will shape our collective future.
Contact Info:
Name: Gianmarco Giordaniello
Email: Send Email
Organization: Xraised
Address: 950 Great West Rd
Website: https://xraised.com/
Release ID: 89166994
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