Kaizen Way Marketing Warns of the Pending Penguin Update from Google

One of the top Sacramento SEO companies, Kaizen Way Marketing, is warning website owners that a Google Penguin update may take place. It can have potentially harmful results on rankings.

Kaizen Way Marketing, a leading Sacramento SEO Company, warns business owners with websites that they may begin noticing a decline in web traffic and new customer calls which could come from a new Penguin update by Google. There has been talk for some weeks that a new update was on the way and according to Search Engine Watch, recommendations were flying far and wide to prepare. Kaizen Way, luckily, knows how to not only solve past issues with updates by Google but can effectively repair sites to be prepared for new updates. They know that having a successful business website depends on the expertise and care by a top SEO company.

Craig de Borba, the owner and leader of the team at Kaizen Way, says, "A link profile is one of the important aspects of SEO. The risk of a bad link profile can have a heavy impact on Google search results. And it does not just come from bad SEO companies working for businesses in the past. It can result from covert attacks on a website or unintentional attempts to help a business. These can all be fixed, however."

Kaizen has successfully helped clients affected by the past Google Penguin update and knows what he is talking about. Google looks carefully at the relevancy of links to a website, thus building links must follow certain guidelines. Manipulative techniques can destroy search results. Link trust is a vital part of creating a website that shows in the first pages of Google. Trust is measured by "what side of the tracks" a website lives on. Business websites with links to "bad neighborhoods" lose Google's trust and sink low on search engine results.

Speculation has run wild on upcoming changes. However, removing bad links and using the Google disavow tool can prevent disaster. Additionally, carrying on building links properly can help in the long-term, according to a blog by Brafton, Inc., a Boston online news and content agency. Kaizen Way has expertise in advanced SEO techniques to give Google confidence in a website, thus lifting clients from the bottom of search results to the top once again. The new generation of Penguin is not going to faze their clients.

Kaizen Way Marketing's services will take into consideration other changes that can affect the area of competition, including the domain suffixes that Google is now including in search results, according to Director of Finance Online, a UK company. It is not just .com, .org or .info. Expect to see suffixes that include .tv, .me and .fm. These will mean that sites using them will come up in more search engine results and means more competition. This makes it all the more imperative that business website owners obtain reliable services to gain more business and find success.

About Kaizen Way Marketing
Kaizen Way Marketing, headquartered in Sacramento, California, serves website owners around the world in obtaining superior results with their business online. A skillful and efficient team helps put an online business at the top of the search engines and achieve success. Some of their clients have appeared in internationally known publications such as Business Insider, USA Today and Yahoo! News.

Contact Info:
Name: Chris Marke
Email: Send Email
Organization: Kaizen Way Marketing
Phone: 916-293-0512
Website: http://www.kaizenwaymarketing.com

Release ID: 13837