-- According to a broad range of research in the direct mail industry, using personalized, handwritten notes can boost potential customer response rates by as much as 10 to 20 percent, resulting in anywhere from a 25 to 95 percent increase in bottom line profits for the business. It is with this in mind that iti Direct Mail is proudly introducing business owners around the world to their handwritten font options. With the help of these fonts, the company is giving their customers endless possibilities for personalization as they seek to enhance their direct mail campaign results.
“Business owners, some of who have been using direct mail for many years, have recently made an important discovery: personalization is the path to success. In this day and age where everything is digital and people are used to sending and receiving emails and printed documents, nothing delights them more than receiving a handwritten letter. For this reason, using handwritten fonts in direct mail campaigns is more likely to capture their attention and get them to open and respond. We’re proud to be offering this option to our clients to help them finally get the response rates they’ve always desired,” said Alan Barseghian of iti Direct Mail.
At www.letterprinting.net, iti Direct Mail’s handwritten letters can be fully mail merged with any details from the client’s mailing list, and merged information can be placed anywhere in the body of the letter. The company’s variable image printing allows business owners to change signatures and other images based on set conditions. Handwritten fonts can be created from the business owner’s handwriting, and the lettering will remain consistent on the envelope as well. This, coupled with iti’s high-quality printing, will ensure that personalized letters look and feel authentic, which will in turn drive better results.
Barseghian went on to say, “Our team fully realizes that direct mail campaigns are an investment for business owners and that what they want most is the highest possible return on that investment. Simply put, we strive to create effective and personalized direct mail pieces that deliver results, and offering these handwritten options allows us to partner with our clients to accomplish that goal.”
Visit letterprinting.net to learn more about iti Direct Mail’s handwritten font options as well as their other direct mail offerings.
About iti Direct Mail:
iti Direct Mail has been dedicated to their client's success since 1995 and have provided direct mailing solutions to elevate their customer's specific marketing objectives. The company offers custom mailing and printing services that are unique to their client’s specific audience and gain maximum exposure in their related industry. These services are designed to convey the client's unique image, qualifications, benefits, and professional attitude without the expense of traditional TV, radio, newspaper and yellow page advertising.
Contact Info:
Name: Alan Barseghian
Email: Send Email
Organization: iti Direct Mail
Address: 115 West California Blvd Ste 286 Pasadena, CA 91105
Phone: (866) 558-6365
Website: http://www.letterprinting.net
Release ID: 282994
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