IP Video Tech Live-to-VOD Industry —
Wiseguyreports.Com Adds “IP Video Tech Live-to-VOD -Market Demand, Growth, Opportunities and analysis of Top Key Player Forecast to 2021” To Its Research Database
Seaside, Calif. In 2015, live-to-VOD is an emerging, converging set of solutions and technologies designed to support all video publishing initiatives, more specifically the broadcast industry’s transition to an IP delivery model, built on the foundation of abundant compute capacities and open software architectures.
IP-based video consumption (across multiple screens, access points and devices) is increasing all over the world, including inside China.
IP video platforms, services and solutions (from ingest to monetization, transcoding, customized modules to integrated workflow) are poised to book $3 billion in 2015 spending, with large, integrated vendors (i.e. Brightcove, Kaltura, Ooyala and Piksel, among others) capturing 60.7% of the work.
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These software and services segments (i.e. the enterprise, media players, discovery/recommendation/optimization engines, analytics, ad stitching/serving, processing/transcoding and end-to-end workflow) combined exhibit a 2007 – 2017 CAGR of 26.5%, according to a multi-disciplinary analysis by AccuStream Research.
This trade resource, IP Video Tech Live-to-VOD: CDNs, Cloud Software Platforms and Services, contains sector-specific, actionable knowledge (from company positioning to core tech modules, R & D, pricing, M & A valuations, global sell-in opportunities and business/billing models), as well as revenue performance and product strengths (by company, service and segment) through 2017.
CDNs, for their part, are betting that the next wave of video consumption growth will take place through connected televisions and set top boxes, collaborating with accounts about how best to deploy technologies that address the video industry’s migration to IP.
Bandwidth provisioning, cloud storage and QOS guarantees (i.e. high quality, uninterrupted streams), real-time transcode, DRM, DDoS, network DVR, custom support modules and integration services offered at commercialized prices, CDNs (excluding AWS) are set to book $5.8 billion in topline revenue, an increase of 24% in 2015. Including AWS, the figure is $11.2 billion.
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As account work requirements and pass-through volumes have increased, so has CDN MRR. Bandwidth fees are projected to remain a major component to MRR, however, account renewal discussions do not typically focus on pricing. With volume pricing rates already low, there is very little elasticity of demand now associated with incremental price declines, according to the research.
CDN and IP software vendors are delivering against the value proposition that integrated systems centralizing viewing experiences across all devices and screens results in performance and cost efficiencies.
And, vendors are positioning for linear and non-linear sell-in opportunities as the video industry integrates operations, and those conversations are taking place today.
This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.
AccuStream Research produces investment grade research bridging digital video, internet music radio, download entertainment, digital video/audio advertising/spend, video and mobile adtech platform revenue and M & A valuations, ecosystem trade surveys and support, CDN and integrated media optimization software, ecosystem integrator services, and conducts AvailPlay audience experience, digital diary and video impression monitoring services on-demand.
EXECUTIVE FORUM: Q & A BRIEFINGS WITH INDUSTRY LEADERS 64
LEVEL 3 82
LIMELIGHT NETWORKS 86
MIRROR IMAGE 96
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SECTION ONE 1
CDN OPERATIONS, PROVISIONING ROADMAP AND SELL-IN ANALYTICS 1
CDN Terminology / Definitions: 1
CDNs 2015 – 2017: IP VIDEO 360: AUDIENCE MIGRATION TESTS NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE 8
AKAMAI GROSS MARGIN ANALYSIS: COGS 2007 - 2014 9
AKAMAI COGS ANALYSIS: 2007 - 2014 10
LIMELIGHT NETWORKS: COGS TREND 2006 - 2014 12
LIMELIGHT NETWORKS: COGS ANALYSIS 2008 - 2014 13
Selling In: what the market is buying, and why: 2015 15
MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2014 16
CDN business operations, market dynamics, technology and account acquisition trends 2015 - 2017 18
Account Acquisition, new entrants and competitive forces 18
Retail and transit bandwidth pricing indicators: 2015 - 2017 18
Video formats and adoption trends 19
International markets, competition and account wins 19
The macro market: CDN MRR as calculated as topline revenue divided by total accounts declined by .2% in 2014 20
CDN ANNUAL ACCOUNTS: 2005 - 2014/2015 20
CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2014 21
MRR analyzed by individual CDN: Average MRR increased 12.3% in 2014 to $8,153 22
CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2014 23
Akamai continues to lead the market in revenue share 24
CDN REVENUE AND MARKET SHARE: 2010 – 2014 26
CDN SHARE OF MARKET: 2010 - 2014 27
CAP Ex investment rose by 19.6% in 2014: Compute platforms continue to add heft 27
CDN CAPEX INVESTMENT: 2007 - 2014 28
CDNs CAPEX investment balanced against account additions 2006 - 2017 30
CAP EX ANALYSIS: SERVER DEPLOYMENTS AND ACCOUNT GROWTH: 2006 – 2014 30
The CDN sector grew by 36.9% in 2014, including AWS and international vendors with a U.S. presence 32
CDN MARKET REVENUE ANALYSIS: 2003 - 2017 34
Media and Entertainment (audio/video—excluding games) contract value delivers 36.6% revenue share in 2014 37
MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2014 37
Commercial market value in media and entertainment (IP Video and Audio) estimated at $3.9 billion in 2014 39
CDN BANDWIDTH SERVICES CATEGORY SHARE: 2014 40
CDN BANDWIDTH SERVICES CATEGORY SHARE: 2014 41
COMMERCIAL BANDWIDTH MARKET VALUE: MEDIA AND ENTERTAINMENT 2006 - 2014 43
Domestic and international CDNs with U.S. operations are forecast to reach $5.7 billion in 2015 revenue 45
GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs) 46
GLOBAL CDN MARKET VALUE (Delivered by Domestic and International CDNs) 2006 - 2017 48
CDN market expansion 2015 - 2017: the strongest account growth is taking place at lower MRR bands of the market 49
CDN REVENUE AND ACCOUNT GROWTH RATES: 2006 - 2014 49
Retail bandwidth pricing has stabilized in the period 2013 - 2015 50
GIGABYTES TRANSFERRED AND Mbps RETAIL CONTRACT PRICING: 2006 - 2015 51
Mbps (rate/95/5) RETAIL CONTRACT PRICING: 2006 - 2015 52
Retail and transit pricing declines do not necessarily move in tandem 53
ANNUAL PRICING COMPARISON: RETAIL VERSUS TRANSIT 2006 - 2015 54
ANNUAL PRICING PERCENT CHANGE COMPARISON RETAIL VS. TRANSIT 2006 - 2013/2014 56
CDN PROVISIONING: REVENUE, ACCOUNT PERFORMANCE METRICS, INFRASTRUCTURE ANALYSIS 2003 - 2017 (Part 1) 58
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