Interactive toys, which can sense and play with children, are entering the market and are poised to see major growth. While there are numerous markets that will be lucrative for interactive toys, China, the US, the UK and Germany are expected to be among the most enthusiastic adopters. From these markets we can see a pattern of what drives sales of interactive toys, namely high incomes, STEM interest and small hyper-connected households. —
Interactive Toys: What Drives Growth? Global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.
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Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Toys and Games market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents:
Interactive Toys: What Drives Growth?
Key Factors in the Growth of Interactive Toys
High -income households the core Interactive Toys Market
High-income Households the Core Interactive Toys Market
Stem Interest Builds Demand for Interactive Toys
Smaller Technology-driven Households Demand Interactivity
Fertile Markets for Interactive Toys through to 2030
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