-- Los Angeles is no stranger to luxury. And in today’s tech age, with information available at our fingertips within seconds, the city’s newest sought-after luxury isn’t more security cameras or prized possessions—it’s discretion.
So, how are LA’s high-profile and celebrity families leaning into this luxury and ensuring their lives run smoothly, all while remaining as private as possible? It all starts at home.
For many of LA’s high-net-worth families, finding not only exceptional household staff but the right fit for their home is one of the most important choices they will make. And one woman has positioned herself as the go-to expert in this rarefied world.
Katie Provinziano is no stranger to the world of unparalleled domestic staffing. As the founder of Westside Nannies, Provinziano built LA’s most respected and trusted nanny agency from the ground up, setting new standards in an industry rooted in deeply personal connections between caregivers and families. This nuanced work has given her two decades of experience working with families across LA and beyond—Westside Nannies has gained a nationwide reputation—and perfecting the art of matching industry pros with high-expectation clients, especially within high-net-worth and celebrity households.
“Westside Nannies was where I saw firsthand how meaningful a great placement could be, not just for the family, but for the caregiver,” she says. “But I also recognized a larger need: families weren’t just looking for childcare. They needed a trusted advisor to help build out their entire household team.”
She noticed a gap in the domestic staffing world: families wanted professionalism and cultural fit, but many agencies lacked a modern, high-touch approach. So, she set out to build one. Provinziano launched Wilshire Agency, where she took her experience and network and created a modern staffing firm that caters to every domestic staffing need a family could want, specializing in supporting elite and high-profile households. From family assistants and personal chefs to estate managers and executive assistants, Wilshire Agency tailors each placement to their client’s exact needs and knows that the perfect match and the right support make all the difference.
“People don’t always realize how complex and nuanced a private household can be,” says Provinziano. “These families aren’t just looking for help, they’re looking for a long-term professional who can blend into their world and add real value, while also protecting their privacy and lifestyle.”
A Proven Eye for the Right Match, Every Time
Through her two-plus decades running Westside Nannies, Provinziano has cultivated an adept ability for understanding personality dynamics, maintaining discretion (and only working with professionals who share this skill), and making the perfect household–caregiver match.
Wilshire Agency launched with the mission to modernize household recruitment. Instead of simply matching resumes to roles, the agency invests in understanding the nuances of family culture, lifestyle choices, travel habits, and long-term goals. This attention to detail is matched in the firm’s recruiting, as well, with Provinziano’s experienced team thoroughly vetting each candidate and getting to know all they bring to the table, including what can’t be articulated on a resume.
“It’s not just about hiring help — it’s about bringing in a professional who will manage the rhythm of your household, support your family’s lifestyle, and represent your values when you’re not present,” Provinziano explains.
Discretion, Demand, and the Rise of Hybrid Staffing
Within the past few years, Provinziano has seen a surge in demand, especially for roles that blur traditional lines. Hybrid positions, like family assistants with a knack for working with kids and tech-savvy estate managers, are on the rise.
“Families are looking for more capability and support across their daily lives,” Provinziano explains. “We’re seeing a growing demand for hybrid roles, particularly family assistants who can blend hands-on support with administrative, scheduling, and household management responsibilities.”
In response, Wilshire Agency has doubled down on recruiting candidates who not only have exceptional experience but are also emotionally intelligent professionals with multifaceted skill sets to match this growing need. All candidates undergo a meticulous vetting process that allows Provinziano’s team to get a well-rounded idea of what makes them a standout and what types of homes they thrive in. A perk from the candidates’ perspective? Not only access to the best opportunities in the industry, but an ongoing relationship with the agency long after placement—a rarity in this line of work—that often flourishes throughout the course of their career, providing much-needed support in an industry that can be isolating.
The Business of Trust
The stakes in this line of work are high. Wilshire Agency clients often entrust their staff with more than just the responsibilities that come with meal prep, security, event planning, household operations, etc. Household employees are often privy to information that the tabloids would be thrilled to have access to. One wrong hire can impact an entire household, with ramifications that extend far beyond the end of the work day, and Provinziano knows it.
“We’re in the business of trust,” she says. “Our job is to make sure that every hire supports not just the logistics of a home, but the well-being and peace of mind of the people who live there.”
That trust has paid off. Wilshire Agency has grown, largely through word-of-mouth, with loyal clients returning for additional placements as their needs evolve, whether that means bringing on a personal chef (a popular choice for many households), outsourcing day-to-day tasks to a family assistant, or collaborating with an estate manager for a multi-property estate.
A Reputation That Speaks for Itself
Widely regarded as the go-to agency for both discerning families and seasoned private staff, Wilshire Agency is known for its exceptional standards, prioritization of discretion, and personalized approach. The agency works with an elite clientele that includes high-net-worth individuals, Fortune 500 executives, renowned philanthropists, and A-list celebrities and places top-tier professionals such as estate managers, family assistants, personal chefs, and executive assistants in these high-profile homes. Its reputation for thoughtful placements and matches that last has made Wilshire Agency a trusted name in private staffing, both in Los Angeles and beyond.
What’s Next for Wilshire?
Looking ahead, Provinziano is exploring ways to expand Wilshire Agency’s reach while maintaining its boutique, high-touch feel. She’s passionate about elevating the domestic staffing industry, advocating for better standards, training, and recognition for the professionals who keep California’s busiest households running smoothly while making it look far easier than it is.
“There’s so much dignity in this work, and it deserves to be treated with the same professionalism and care you’d expect in any other industry,” she says.
In an age where privacy is priceless and trust is everything, Katie Provinziano and Wilshire Agency are redefining what it means to be of service, one perfect match at a time.
Visit www.wilshireagency.com to schedule a private consultation or explore staffing options tailored to your household’s needs.
About Wilshire Agency
Wilshire Agency is a premier Los Angeles household staffing agency founded by the team behind Westside Nannies, one of the nation’s most respected nanny agencies. Offering a full spectrum of household staffing solutions, Wilshire Agency is dedicated to matching exceptional domestic professionals with families in need of top-tier support.
Contact Info:
Name: Elena Pascullo
Email: Send Email
Organization: Wilshire Agency
Address: Los Angeles, CA, USA
Phone: 424-438-2329
Website: http://www.wilshireagency.com
Release ID: 89164205
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