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Anticipated to open on 19 December, the new state-of-the-art IMAX location will feature an unparalleled screen experience and enhanced acoustic performance, whilst also drawing on EVT’s expertise in delivering premium seating options. The new IMAX screen, only the third in Australia, will bring content and films made specially for IMAX to Queensland.
The IMAX experience is differentiated with sequences of a movie filling the entire screen, shot with IMAX cameras, allowing the movie-goer to experience more of the images in unprecedented detail. IMAX at Event Cinemas Pacific Fair will feature a 1.1:9 aspect ratio screen, built into a newly transformed auditorium, providing crystal-clear, lifelike imagery and premium seating options.
Equipped with IMAX with Laser technology, IMAX at Pacific Fair will boast stunning IMAX 4K laser projection which features proprietary technology and delivers brighter images with increased resolution and deeper contrast, showcasing the widest range of colours exclusive to IMAX screens. Alongside blockbuster movies, IMAX at Event Cinemas Pacific Fair will also offer a diverse slate of programming including Hollywood blockbusters and local language films, as well as concert films, documentaries, live events, and exclusive experiences.
Daniel McCabe, General Manager, Cinema Operations Australia at EVT, said, “At EVT, our vision has always been to provide experiences that escape the ordinary, and IMAX embodies that ethos. Queenslanders have long desired an IMAX cinema, and we are thrilled to bring this incredible cinematic experience to the Gold Coast. With IMAX and Event Cinemas, we’re not just showcasing films; we’re inviting audiences to immerse themselves in a world of extraordinary storytelling and breathtaking visuals.”
Giovanni Dolci, IMAX Chief Sales Officer, also expressed his enthusiasm: "Australia boasts an exceptionally passionate moviegoing audience and 2024 has already become the highest-grossing year for IMAX in the country since 2016. With audience demand at an all-time high, we couldn’t be more excited to bring The IMAX Experience to the Gold Coast. We’re grateful to expand our successful collaboration with EVT and Event
Cinemas, who continue to invest in bringing the most premium cinematic experiences possible to Australian moviegoers.”
EVT is a market leader in creating some of the best brands and properties in entertainment, ventures, and travel, with over 140 cinema experiences across Australia, Germany, and New Zealand. IMAX at Event Cinemas Pacific Fair will be the fifth IMAX operated by EVT internationally, joining Sydney (Australia), Auckland and Queensgate (New Zealand), and Karlsruhe (Germany). Two additional IMAX screens operated by EVT will open this year in Dortmund and Frankfurt, Germany, with another Australian site in planning.
IMAX at Event Cinemas Pacific Fair is anticipated to open on 19 December with the global release of Mufusa: The Lion King.
Release ID: 89144791
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