— IC Media Direct, an expert in the public relations and reputation management industry, joined acclaimed marketing firms at Content Rising Summit in June 2016 to share knowledge of the art and science of brand storytelling. The ICMD team frequent many established marketing conferences and events, including ad:tech, Affiliate Summit, and LeadsCon, where they meet with other thought leaders in marketing to connect, exchange ideas, and discuss the most recent industry trends.
The first Content Rising Summit, otherwise known as The Brand Storytelling Conference, was held at the Westin Boston Waterfront, right in the middle of Boston's seaport and innovation districts. The 2016 event, named Forward, took place at the same location on June 22 - June 23 last year. Skyword, the creator of the event, is a leading content marketing technology company that has helped to push forward the significance of online content for businesses. Skyword Founder Tom Gerace created the company out of the realization that the marketing world has shifted, and innovative marketers need to collaborate, learn, and share in order to move the world's top brands ahead of their competition.
Speakers at the conference included trendsetters and visionaries such as Michael Brenner of Marketing Insider Group and co-author of 'The Content Formula', Fulbright Scholar and successful screenwriter Robert McKee, and Victoria Keichinger, who has used content to turn Coldwell Banker into one of the world's leading real estate brands. The theme of last summer's Content Rising Summit was 'fusion,' how the combination of two separate factors can result in something extraordinary. At the event, IC Media Direct talked about its newest methods that sync with one of the most powerful concepts in creative marketing today. The agency advocates an artful blend of visual media and thought-provoking content to produce stories that have impact and engage potential customers. "Well-developed content has the power to connect a business with targeted consumers," explains an agency spokesperson. "Our clients have been able to reach a broader base with an uplifting message, simply through the quality of the content they project." The long-standing public relations firm convened with the most important minds in the business at Forward 2016 and was pleased with the innovation and inspiration that came from the event.
IC Media Direct is a leading reputation management agency, specializing in online brand repair. Its extensive experience with successful online content marketing has helped companies and individuals project a positive image and build an efficient message with a strong impact on their audience. With office locations in New York and Washington, DC, the company serves a range of clients globally, including Fortune 500 companies, Olympic athletes, politicians, and celebrities. In 2015, it published a game-changing handbook on online brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. IC Media Direct frequently attends the major industry conferences and acts as a guiding example in marketing and brand management for other, newer companies.
ICMediaDirect - PR and Marketing News: http://icmediadirectnews.com
ICMediaDirect Reputation: http://icmediadirectreputation.com
ICMediaDirect – Reviews & Online Reputation: http://icmediadirectreviewsonlinereputation.com
Release ID: 165682