— IC Media Direct, a global reputation management agency, explains how companies and individuals can use search engine optimization (SEO) to benefit their personal or business’ online reputation. As consumers tend to use Internet search engines to gain information about products and services before making purchases, the agency is advising businesses to implement SEO to optimize their online presence. Tailored strategies will ensure that the top hits on Google and other search engines engage customers and present an uplifting presence that will improve a brand's reputation.
Fully utilizing dedicated social media accounts is a powerful way to effectively improve online reputation. Sites such as Facebook and Twitter rank well on Google; when potential customers search for a brand, service, or individual one of the top hits will likely be a focused social media account. Businesses can then push down irrelevant listings about their companies with a thoughtful and engaging social media presence, as well as provide a controlled outlet to increase interesting postings with excellent SEO. Another benefit of having a presence on these sites is being able to respond quickly to feedback, both positive and negative. Utilizing SEO within responses, social media platforms provide businesses a medium through which to efficiently respond to consumers, while also increasing their Google rankings. Companies gain from having relevant means to express the strengths of their brand and to address concerns voiced by customers. This is going to be especially important in 2016, as IC Media Direct predicts more platforms will be indexed by Google so that individual posts will soon have the same value as standalone web pages.
By creating relevant, interesting, and shareable content, brands can create a captivating online presence. According to the firm, Google rewards brands that offer readers rich online posts. Strong content developed with expert SEO strategies has the power to go viral, reach a wide audience, and potentially draw in more customers and enhance a brand's reputation. By releasing well-developed content, companies and individuals can foster a positive online reputation. IC Media Direct stresses the importance of regularly putting out content and implementing the latest in search engine optimization in order to successfully improve online reputation.
Founded in 1996, IC Media Direct is a recognized leader in the public relations industry. The agency has offices in New York and Washington DC, and serves clients in 49 countries with reputation management packages tailored to the specific needs of an individual or company. The company won the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for three consecutive years, and brought out a well-received book on Google brand repair. IC Media Direct is a regular sponsor and highly valued participant of industry conferences including Affiliate Summit, Leadscon, and ad:tech. See your Online Reputation Report now, by visiting http://www.icmediadirect.com
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