SEO and Internet reputation are set to receive some major changes, and as a chief in brand repair and search engine optimization (SEO), — IC Media Direct pinpoints to them. With a notable presence in the industry, IC Media Direct has helped hundreds of companies and individuals manage their search engine results, ensuring to project a positive voice and message to its clients.
According to IC Media Direct experts, this year is expected to revolutionize how companies and Internet browsers adapt to accommodate various needs of users online. Last year, Google introduced the long-awaited ‘Mobilegeddon’ update, a new quality algorithm for content. The agency noted that mobile optimization will become far more important in controlling search results, as last year saw mobile searches surpass that of desktop and Google reported that they expect the shift to continue this year. As the number of mobile users increase, advertisers are becoming forced to capitalize on mobile-specific strategies more than ever before. For the first time, brands will need to invest in an approach to control search results outside of their conventional methods.
IC Media Direct predicts that the separation of web and social media will become more difficult to recognize, as online content will be more readily indexed by search engines such as Google and Bing. Currently, tweets and other media posts are available in online search results - however, this year will bring even more platforms to be indexed by Google, making individual posts carry the same value as independent web pages. This will cause better rankings for businesses with a stronger social media presence. Another change that SEO will face, according to the company, is the continued rise of video advertisements, ultimately overtaking written adverts on the Internet. This recent trend has been largely popularized by Facebook’s silent autoplay videos, with Twitter and Instagram quickly following suit. A handful of technologies will lead to video content outpacing written in terms of reach, engagement, and ROI, causing advertisers to spend more money on video ads. As social media presence become more prevalent in search engine results, IC Media Direct believes that brands should take a more strategic approach with Internet channels for online brand reputation.
Further SEO trends are expected to change with the extended indexing for apps on smartphone devices. Companies who maintain popular apps will see an improvement in their search ranking and due to Google extending their indexing methods to include smartphone applications. The tech giant anticipates a future where applications will overtake traditional websites on personal cell phones, causing app optimization to grow significantly over the next year. The shift toward mobile will continue with local search, which IC Media Direct predicts to become even more valuable to individuals seeking reputation management.
IC Media Direct is a full-service Internet reputation and content marketing agency, specializing in online brand repair. Its extensive knowledge of SEO has helped industries project a positive image through the use of various media channels, building efficient messages with a strong impact on their audience. Last year, the company has published a game-changing handbook on Google brand repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including ad:tech, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world.
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