The summer edition of the annual Affiliate Summit East conference took place from July 31 through August 2 2016 and gathered over 5,000 industry experts, marketers, vendors, networks and media outlets, featuring, among many others, the internationally acclaimed leader in digital reputation management, — IC Media Direct. Assembled at the New York Marriott Marquis, reputation experts spoke on the importance of building an unparalleled online brand for businesses as well as individuals, and tackled some of the forward-thinking strategies they utilize for successful content marketing.
Founded in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their online brand in the best light, IC Media Direct was delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference. Experts at IC Media Direct reinforced confidence in search engine optimization (SEO) techniques and emphasized the need for every brand to regularly put out content and use technological advancement to develop and maintain captivating online presence.
This year’s edition of Affiliate Summit featured a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East 2016 saw an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Established in 1996, IC Media Direct is an award-winning PR and online reputation management company, dedicated to brand repair for high profile individuals and companies across the globe. Its cutting-edge technological solutions and highly competitive and unmatched online reputation packages have vastly improved the Internet presence of numerous businesses, professional athletes, politicians, fortune top 500 CEOs, celebrities, among many others. Major marketing conferences and events frequently benefit from IC Media Direct’s participation and sponsorships, including Affiliate Summit, Leadscon, SES, and ad:tech conferences.
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