— IC Media Direct recently joined ad:tech, a conference for the tech and media sectors in NYC. The exhibition provides a space for businesses to mingle, find ways to collaborate, and make plans for the upcoming year. With a chance to address key challenges and opportunities, the reputation management agency explained the essential tactics and methods they’ve learnt over the years on how to sustain a positive status across the Internet.
Named one of the Top 10 conferences for digital marketers by AdWeek, ad:tech New York is cited as an event that centers on important issues in online marketing such as programmatic buying, viewability, and measuring digital media. Their annual events around the world focus on education through keynote speakers and topic-driven panels showcasing the latest products and services to help deepen understanding and create new ideas to drive business forward. IC Media Direct joined attendees including John Costello from Dunkin' Brands, Inc., podcaster Marc Maron, and marketers behind recent digital political campaigns. Well-known brands such as Hyundai Motor America, Comedy Central, AMC Networks, Pandora, MTV, American Express ,and Absolut also shared their expertise on how to tackle the various challenges for marketers that lie ahead.
The conference addressed the major shifts within content marketing and its ever-changing industry, encouraging participation and attendance among businesses for their insight and ideas. This year is showing signs of significant change for advertisers, with much emphasis being placed on mobile search results and video advertisement. Companies discussed future possibilities as marketers find different ways to interact with customers across mobile devices and new social media platforms. The ongoing merge of technology firms with media distributors will help maintain a fruitful future for both industries, as it is likely they will see a mutually beneficial partnership in the future as video placements overtake conventional text-based advertising.
Established in 1996, IC Media Direct is an online reputation management agency dedicated to brand repair for individuals and companies across the world. With clients ranging from Fortune 500 CEOs to celebrities, the company delivers effective results to help businesses and individuals gain control over their online search results. IC Media Direct has been awarded the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC) for two consecutive years due to their exceptional results. The firm attends a variety of esteemed marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon.
IC Media Direct - Reputation Management: http://icmediadirectnews.com
ICMediaDirect Online – Reputation Management & Public Relations: http://icmediadirectonline.com
ICMediaDirect – Reviews & Reputation Services: http://icmediadirectreviewsreputation.com
Release ID: 89003013