The agency offering complete marketing services, — IC Media Direct was invited and will attend the ad:tech Forum organized in the City of New York. The purpose of the convention is to improve the marketing and advertising industries by bringing together experts to share ideas. An ongoing sponsor for the event, IC Media Direct is proud to endorse ad:tech and all the innovative and progressive thought, discussion, and networking the conference creates.
Ad:tech is an annual exhibition and conference designed to highlight the latest technological advances, breakthroughs and developments within the advertising and marketing fields. Bringing together media and advertising communities from across the world, the conference offers a unique opportunity for countless marketing and technology professionals to come together and advance the state of the industry. Comprised of lectures and presentations, collective networking opportunities, an expo and other events, the conference provides a wealth of opportunities to combine the brightest minds of their respective fields and incubate new ideas for the future. IC Media Direct always looks forward to collaborating with other companies to identify industry trends and develop new strategies for the future.
Participants, attendees, and sponsors like IC Media Direct are looking forward to the variety of presentations throughout the ad:tech 2016 event. Lectures will include a wide breadth of topics designed to better understand and improve marketing success – and the related technology that drives the industry forward. A notable highlight of the 2015 summit was the keynote speaker John Costello, President, Global Marketing and Innovation for Dunkin’ Brands, Inc. and the current Global Chairman of the Mobile Marketing Association. During his session, entitled “Bottom Line Branding: Optimizing Mobile and Digital for Deeper Consumer Engagement,” Costello discussed how Dunkin’ Brands is optimizing mobile across digital touch points to better engage and drive valuable customer feedback.
Inspiration and education are among the top objectives at virtually every ad:tech event. The New York expo will allow companies to showcase their latest products, services, and developments aimed at reshaping the business world. Ideas, strategies, and business forecasts will connect events and participants between sessions. Lectures, presentations, and discussions will showcase the current state of technology and help develop the next step in the evolution of advertising media and service. All attendees of the event, including IC Media Direct, will enjoy multiple benefits such as a reinvigorated set of skills, techniques, and tools to better compete in the rapidly advancing business world.
Founded in 1996, IC Media Direct is a full-service Internet reputation and content marketing agency, specializing in online brand repair. Its extensive knowledge of SEO has helped industries and individuals project a positive image through the use of various media channels, building efficient messages with a strong impact on their audience. In 2015, the company has published a game-changing handbook on Google Brand Repair and has been awarded the New York Excellence Award by the SBIEC for two consecutive years. IC Media Direct attends a variety of well-known marketing conferences and events throughout the year, including SES, Affiliate Summit, and LeadsCon, where it shares its expertise and techniques with businesses from all over the world.
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