Last year, a team of professionals at — IC Media Direct joined industry leaders and business executives at the annual Affiliate Summit East (ASE) 2016 conference to share their expertise on current global and local market trends and learn about new business opportunities across various field of activity, both globally and in the domestic context. Taking place at the New York Marriott Marquis in New York, the annual tradeshow brought together over 5,000 marketers, vendors, networks, and media outlets. Reputation management experts at IC Media Direct spoke on the importance of building an unparalleled online brand for businesses as well as individuals, and tackled some of the forward-thinking strategies they utilize for successful content marketing.
Founded in 2003, Affiliate Summit Inc. has a proven track record in managing highly successful marketing projects and delivering numerous insightful events, educational sessions, and tradeshows. With combined experience of more than 30 years in affiliate marketing, founders of the company Shawn Collins and Missy Ward believe in the power of interpersonal networking and information exchange in today’s fast-paced digital world. Their landmark events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss new opportunities for effective business development and digital innovations. With an established expertise in providing state-of-the art solutions to customers who aim to showcase their brand online in the best light, IC Media Direct was delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the conference. Experts at IC Media Direct reinforce confidence in search engine optimization (SEO) techniques and emphasize the need for every brand to regularly put out content and use technological advancements to develop and maintain captivating online presence.
This year’s edition of Affiliate Summit featured a collection of keynotes from most influential and thought-provoking public figures in the field of digital platforms and marketing. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing and the author of four best-selling business books, is one of “America’s 10 Marketing Gurus”, according to Business Review USA. The final and concluding day of Affiliate Summit East 2016 saw an SEO keynote panel, featuring Bruce Clay (President of Bruce Clay, Inc.), Duane Forrester (VP at Bruce Clay, Inc.), and Stephan Spencer (Co-Author of The Art of SEO).
Established in 1996, IC Media Direct is an award-winning PR and online reputation management company, dedicated to brand repair for companies and individuals across the globe. Its cutting-edge technological solutions and highly competitive and unmatched online reputation packages have vastly improved the Internet presence of numerous businesses, professional athletes, politicians, fortune top 500 CEOs, celebrities, among many others. Major marketing conferences and events frequently benefit from IC Media Direct’s participation and sponsorships, including Affiliate Summit, Leadscon, SES, and ad:tech conferences.
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