Acknowledged authority in online reputation management, — IC Media Direct analyzes the latest trends in technology and social media that have considerable implications for businesses as to how the latter perceive their branding needs and capacities. As companies face unprecedented challenges in protecting their online reputations, IC Media Direct ensures a positive message is projected online and across social media platforms.
Monitoring information on the Internet is the key component to online reputation management. Optimizing SEO, keeping abreast of brand mentions and online reviews, and maximizing the positive impact that social media accounts can have are the key underpinnings to a strategic management plan. According to a story by Richard Lorezen entitled “The Impact of Online Reputation on Your Company’s Success,” approximately 70 percent of all consumers will consult reviews or ratings before they make a purchase. Lorezen goes on to say that “more than half of consumers use the internet to learn about a brick-and-mortar store or company before they do business with someone.”
IC Media Direct endorses a proactive approach to reputation management and uses a variety of state-of-the-art tools and methods to streamline the process. Enhancing a company’s brand and building trust are at the core of its online management reputation philosophy. A story by Kent Campbell entitled “How Natural Reputation and Context Affects Online Reputation Strategy,” underscores how essential it is for all businesses to monitor and manage their online reputations. “What others say about your business on social media and review sites,” he writes, “can affect your bottom line no matter how many customers you serve.” He cites a Nielsen survey that shows “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
Founded in 1996, IC Media Direct has long been a recognized leader in the public relations industry, earning the New York Excellence Award from SBIEC for two straight years for its success with SEO and its ability to consistently produce positive results. From its offices in New York City and Washington, DC, the agency has created a global reach in helping clients enhance their brand through online reputation management. IC Media Direct stays current with all of the latest trends by consistently staying active, attending a variety of marketing conferences and events. Those include Affiliate Summit, SES and LeadsCon, with IC Media Direct sharing its expertise and marketing methods throughout the year. The company is also active in supporting non-profit organizations that help those in need throughout the world.
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Release ID: 176750