-- Huboo, a U.S.-based cross‑border commerce conglomerate, announced the close of a $270 million Series A funding round on 15 July. The new capital will be deployed to expand its global warehouse network, upgrade intelligent supply chain systems, and enhance merchant service capabilities—deepening the synergies between its proprietary marketplace and in‑house logistics arm.
The group operates an integrated ecosystem that combines a consumer‑facing trading platform with end‑to‑end fulfillment. Its two core business units are Huboo Shopping, a direct‑to‑consumer e‑commerce marketplace, and Huboo Logistics, a full‑service logistics provider covering the entire supply chain.
Marketplace Scale & Performance
As the group’s primary trading hub, Huboo Shopping connects B2B manufacturers directly with overseas consumer demand. By avoiding costly traditional user‑acquisition channels and leveraging a factory‑direct sourcing model, the platform has built a self‑sustaining organic traffic engine.
User Base: Over 12 million cumulative active users; 8.5 million monthly active users (MAU); peak daily visits of 1.8 million.
Traffic Growth: Year‑over‑year traffic surged 240%, while search volume and product impressions rose 190%.
Merchant Network: More than 15,000 global factories and sellers have been onboarded.
Merchant Enablement: The platform offers standardized seller incubation, public‑domain traffic allocation, and tailored localization services to help manufacturers in various countries build global brand equity.
Proprietary Logistics Backbone
Huboo Logistics serves as the structural foundation of the group, managing middle‑ and last‑mile operations across key U.S.–China and U.S.–Europe trade lanes. Its services span warehousing, order fulfillment, labeling, trunk‑line transport, drop‑shipping, and last‑mile delivery.
Deep integration with Huboo Logistics has enabled Huboo Shopping to achieve a standardized “order‑to‑fulfillment” execution. The upgraded fulfillment chain has driven a 45% year‑over‑year reduction in return rates, alongside industry‑leading repeat purchase metrics. Under the latest expansion plan, Huboo aims to scale its warehousing capacity to support a peak daily fulfillment volume of 300,000 orders.
Executive Commentary
“Global e‑commerce is shifting from a pure traffic‑acquisition game to a comprehensive competition in supply chain and fulfillment efficiency,” said William Boo, representative of Huboo Group. “The integration of Huboo Shopping and Huboo Logistics creates a closed‑loop trade architecture. This funding round will accelerate our infrastructure expansion as we work toward building a more sustainable cross‑border trade ecosystem for the global market.”
Contact Info:
Name: Dawn Jones
Email: Send Email
Organization: HUBOO Co., Ltd.
Website: http://www.hubooshop.com
Release ID: 89201542
Google
RSS