-- Holography is the method of producing a three-dimensional image of an object by recording a split beam of light from a laser. The coherent light from the laser is reflected from an object and comes together on the film, with light from a reference beam. This recorded interference pattern enables the user to view a true three-dimensional image; the image position changes as the position of viewer/viewing system changes. The market is witnessing growth for these holographic displays, as these digital images can be rotated or otherwise manipulated, as required, by touching them in real-time. It is a method by which a 3D image of any entity can be stored and reproduced using diffraction, interference, or laser of light.
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The 3D holographic projection technology is constructed roughly based on the age-old illusionary technique called Pepper’s Ghost. It was first used in Victorian theaters, across London, in the 1860s, wherein, Pepper's Ghost was used to generate ghostly figures on the stage. During the 21st-century, the 3D holographic projection technology is growing rapidly, with every business wanting its products to be distinct from its competitors’. Nowadays, 3D hologram advertising and promotion is fast becoming a success.
In marketing, multiple aspects of product marketing and purchasing can be put together in bidirectional holograms that, both draw people's attention and sell a product, in real time. For example, when compared to traditional kiosks and vending machines, holographically projected interactive stalls and vending machines could project images many times, where the maximum number of consumers can be reached easily. Moreover, because of their size, they occupy much less space than normal electronic machines.
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The global holographic display market is segmented by the end-user industry (media and entertainment, healthcare, defense and aerospace, educational sector, chemical industries, automobile, manufacturing, space sector, transportation and logistics and others), application (marketing, 3d image projection, image storage, image replication, real-time non-destructive testing and inspection, scanning and the detecting of the scattered light and others) and by geography (North America, Asia-Pacific, Latin America, Europe, and the Middle East and Africa). This market is still untapped in the APAC and the Middle East and Africa regions.
The report includes a competitive assessment regarding an overview of the market players, profiles, products and services, business strategies, recent developments and innovation, market landscape, future trends and forecasts, and mergers & acquisitions. This report also describes a detailed study of the Porter’s five forces analysis of the market. All the five major factors in these markets have been quantified using the internal key parameters governing each of them. It also covers the market landscape of top players, which includes the key growth strategies, geographical footprint, and future analysis.
The major companies dominating this market for its products, services, and continuous product developments are –
• Konica Minolta
• Eon Reality
• Holoxica Limited
• Zebra Imaging
• Musion Das Hologram
• Provision Holding
• Realview Imaging
• Qualcomm Incorporated
• Viewsonic Corporation
• Av Concepts
Key Deliverables in the Study
• Market analysis for the global holographic display market, with region-specific assessments and competition analysis on global and regional scales.
• Market definition along with the identification of key drivers and restraints.
• Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
• Extensively researched competitive landscape section with profiles of major companies along with their market share.
• Identification and analysis of the macro and micro factors that affect the global holographic display market on both global and regional scale.
• A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
• A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
• Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.
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