Herbal Tea Market Overview —
Tea has always garnered heavy growth owing to the people’s love for tea. However, sometimes consistent consumption of tea may prove to be harmful to health. Hence, with the rising awareness towards the nutritional values of the different types of teas and penetration of health-conscious lifestyle changes, people have started shifting to herbal teas over other types of teas. This is the primary market driver for herbal teas across the globe.
Herbal tea is exclusively prepared from spices and other medicinal herbs. Herbal teas have a very high percentage of antioxidants as compared to other forms of tea. This is the reason why herbals teas are preferred over other teas by health-conscious consumers. Some of the most common ingredients used in a herbal tea include cinnamon, chamomile, dandelion, turmeric, ginger, and lemongrass.
Owing to various health benefits of herbal tea such as weight loss, many market vendors in the tea industry are investing generously in the research and development of herbal tea products. Other factors driving the global herbal tea market include the medicinal benefits, growing prevalence of cardiovascular diseases, and obesity cases. Furthermore, the antioxidant property of the herbal tea is gaining popularity in the beauty and skin care industry since antioxidants help in slowing down aging. This factor is leading the global herbal tea market to a great extent.
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The global herbal tea market comprises many noteworthy players from all over the globe. Some of these prominent players, as profiled by Market Research Future in their latest report, include Associated-
• British Foods Plc. (U.K)
• Dilmah Ceylon Tea Company Plc. (Sri Lanka)
• ITO EN (North America) Inc. (U.S.)
• Tata Global Beverages Ltd. (India)
• The Unilever Group (U.K)
• Barry's Tea Ltd. (Ireland)
• R.C. Bigelow, Inc. (U.S.)
• Celestial Seasonings, Inc. (U.S.)
• Harney & Sons Tea Corp. (U.S.)
• Mighty Leaf Tea Company (U.S.)
April 2019: Divine Enterprise, Sangaiprou, recently launched Wild Urban, a bay leaf herbal tea. This herbal tea is developed with ICAR technology from medicinal plants and herbs found in Imphal.
Detailed Regional Analysis
The Global Herbal Tea Market is studied for the regional segments of North America, Europe, Asia Pacific, and Rest of the World (RoW). Among these regional segments, Asia Pacific is estimated to retain its dominance through the assessment period. Such dominance can be attributable to the increasing disposable income of the population coupled with the rising awareness towards the health benefits of herbal tea in developing countries such as India, China, and Indonesia. Also, India and China are opening new growth avenues for many herbal tea manufacturers, pushing the herbal tea market in Asia Pacific.
Europe is anticipated to witness steady growth during the forecast period. North America is estimated to showcase a sluggish growth rate owing to the already mature tea market in the U.S. However, in Latin America, the herbal tea market is estimated to show high growth opportunities owing to the rising disposable income of the consumers in the region.
The Global Herbal Tea Market is segmented on the basis of distribution channel, function, ingredients, packaging, and region.
On the basis of Distribution Channel
• Non-store-based distribution
The non-store-based segment is comprised of distribution channels on e-commerce platforms.
On the basis of Function
• general wellness
• cognitive health
• gut & digestive health
The cognitive health segment is anticipated to dominate the global herbal tea market. Cognitive health refers to the health of the brain and its ability to perform at its maximum ability. Herbal tea consumption helps in retaining a person’s cognitive health.
On the basis of Ingredients
Among these segments, the cinnamon segment is estimated to hold a dominant share in the global herbal tea market. The dandelion segment is projected to follow the cinnamon segment and hold the second largest market share in the global herbal tea market.
On the basis of Packaging
• loose leaf
• tea bags
Among these packaging types, the tea bags segment is estimated to spearhead the global herbal tea market.
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