Practitioners and scientists agree that there is a strong link between top reviews on the Internet by potential buyers of goods or services and a businesses’ bottom line, as shown in a study by the Harvard Business School professor Michael Luca. Dr. Luca took a close look at the restaurant industry of the city of Seattle and came to the conclusion that a single star attached to a profile of a leading online reviewing platform lead to an incredible 5% to 9% increase in revenues. He further found that there were considerably more restaurant reviews available online than could be found in traditional sources like Zagat or The Seattle Times. —
What started out approximately ten years ago as a movement of foodies giving restaurant recommendations online has developed into a common practice across a wide variety of industries: from burger joints to hairdressers, from accountants to dentists – users consult the Internet before purchasing products or using new services. For businesses this trend is likewise a blessing and a curse: While good reviews can boost a reputation and generate widespread advertising virtually free of charge, negative reviews can be equally harmful. No matter whether one disgruntled customers feels the need to vent or a sneaky competitor tries to steal away business by posting an unfavorable comment – damage can be done quickly and given the sharp rise in review platforms, companies are having a hard time to keep a handle on their online reputations.
Being eight years older than even the oldest reviewing platform, Help-My-Reviews.com has developed an infallible strategy that guarantees only 4 and 5 star reviews for its clients, no matter the industry. Statistically, out of every 100 customers, 95 are happy and only 5 are not. However, out of those 95 satisfied customers only one will write a complimentary review, while two out of every 5 dissatisfied customers will go online, resulting in two negative reviews. The ‘How It Works’ page of Help-My-Reviews.com’s newly redesigned website is now hosting a short video that demonstrates how review reputation management can completely shift your business’ online ranking, placement, and ultimately revenue. Packages offered by Help-My-Reviews.com help businesses of all industries get reviews they deserve, while staying on top of any negative reviews through their state-of-the-art review monitoring service.
Founded in 1996, Help-My-Reviews.com has two locations, in Washington, D.C. and in New York City, where IT and marketing experts serve clients across the U.S. from a wide variety of industries. The company frequently sponsors major marketing shows and conferences including, Affiliate Summit, Leadscon, and SES, and will be represented again at this year’s ad:tech in New York City, the leading digital marketing event for marketing and technology professionals from all over the world.
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Release ID: 180924