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In its second participation, HEBE BEAUTY is unveiling innovations in new technology, products, and concepts this year.
Founded in 2018, HEBE BEAUTY remains steadfast in delivering "high-quality, powerful, and well-designed" beauty products spanning across makeup, skincare, personal care, and beauty tools, by leveraging the synergistic strength of its brand matrix. Adhering to visionary localization marketing practices as well as a global expansion strategy, HEBE BEAUTY initially gained a foothold in Asia and is now actively working towards establishing its global reach.
Glowing Beauty with Technology Upgrade
Focusing on high-tech skincare and makeup, Y.O.U is one of the most impactful and fast-growing brands under HEBE BEAUTY group. To rejuvenate skin health and create a glowing life for beauty consumers, Y.O.U has delved into researching skin issues caused by various climate environments and lifestyles.
With a pragmatic approach and vigorous R&D capability, Y.O.U introduced RADIANCE GLOW illuminating Serum this year, featuring upgraded technology based on its popular star product – RADIANCE UP! Collection. Collaborating with the Chief Science Officer of Y.O.U laboratory, TADAHIRO SHIMADA, formerly the director of Shiseisho R&D, the new RADIANCE GLOW illuminating Serum incorporates the MIZUGLOW technology, specially designed for oily and sensitive skin, to achieve a gentle, healthy glow in just 10 days.
Y.O.U showcases at Cosmoprof Worldwide Bologna 2024
Bold Beauty with Urbanity Modish Integration
Upholding the brand ethos of “Bold, Boundless, Beautiful”, DAZZLE ME is a trendy makeup brand, targeting Gen-Z consumers. It showcased its distinctive base makeup and lip products, newly launched through cooperation with the joint labs in Los Angeles and New York.
Converging experts in North America, the L. A. Creative Lab is aiming at cutting-edge formulation technology research. Thanks to this collaboration, the Better Than Filter Double Kill Two Way Cake Powder and Fixed Loose Powder presented at Cosmoprof, are formulated with ultra-strong oil-absorbing and micro high-coverage powder, instantly mattifying oil and delivering a filter-like soft focus finish. Additionally, benefiting from the endeavors of the New York Joint Lab, which continuously taps into the urban color trend of New York City, the new Ink-matte Lip tint exhibited, offers a diverse range of vibrant shades with 12 hours of long-lasting stay.
Clean Beauty with Nature Power Embrace
barenbliss is a clean beauty brand under HEBE BEAUTY co-founded with top Korean makeup artist JINA KIM. After announcing the establishment of the R&D Package Laboratory and Joint Innovation Laboratory with Kolmar Korea, this year, barenbliss is placing greater emphasis on showcasing and embracing the power of nature.
At Cosmoprof, barenbliss introduced the True Beauty Inside Cushion, which features the Miracle Bloom™ Essence developed by the joint lab. The Miracle Bloom™ technology extracts five types of floral essences to safely and gently moisturize and nourish the skin while providing a joyful natural aroma. This technology is widely applied to barenbliss' base makeup line. Moreover, the newest lip product, Apple Makes Adorable Mousse Tint, recognized by Vogue Korea, is also showcased at the exhibition booth. This lip tint is infused with a blend of botanical formulas, including apple seed oil, and delivers a magical watery-to-matte effect upon application.
Actively engaging in international events underscores HEBE BEAUTY's commitment to embodying its "BORN TO BE GLOBAL" spirits. The warm reception by an increasing number of international beauty enthusiasts is a testament to its forefront insights and innovative initiatives. The presence at Cosmoprof Worldwide Bologna 2024 has also allowed the European market and beauty insiders to witness HEBE BEUATY’s massive future potential in the global market.
Contact Info:
Name: Media relation
Email: Send Email
Organization: HEBE BEAUTY
Website: https://www.dazzlemecosmetics.com/
Release ID: 89126279
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