The global healthcare CRM market is anticipated to reach a value of USD 9.6 billion by 2026, growing at a CAGR of 10.4% during the forecast period from 2020 to 2026. Healthcare CRM at present has evolved to become a commonplace in the healthcare system in the developed countries; however, the impact of CRM technologies is not yet profound on the overall healthcare system, due to high investment and the market strategies adopted by the solutions providers. Many believe that CRM is essentially a contact management system for healthcare data. However, the scope of healthcare CRM goes beyond to become a strategic tool. Healthcare CRM also assists in precision marketing by efficiently offering precise solutions to the consumers. This solution is also beneficial in public health management as population data and computational predictive models on population health can be derived through healthcare CRM. —
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Burgeoning Healthcare Expenditure to Support Optimistic Returns in Healthcare CRM Market
Healthcare CRM helps in gauging into patient activities and preferences by establishing a highly interactive platform between patients and healthcare institutions, thus bolstering growth in healthcare CRM market in forthcoming years. In healthcare CRM market, leading companies are increasingly investing in strategies collaborations and partnerships to sustain stiff competition. A new report by Adroit reveals crucial developments in the healthcare CRM market and also renders a clear assessment of the factors that orchestrate growth. Based on these market highlights market participants can deploy insightful business decisions.
Healthcare CRM helps in deciphering and understanding all the data feeds and translating them into actionable intelligence tools for better patient engagement, procurement and retention. A robust 360 degree profile of any patient can be created through a good consolidated data in healthcare CRM. This further enables solutions marketers to efficiently coordinate with operations for improving consumer experience.
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Additionally, service portfolio differentiation is also key to ensure consumer adoption. In this regard, software veteran Salesforce has recently made an announcement about novel feature additions comprising healthcare management tools to its existing cloud operation platform, Salesforce Health Cloud to offer a common, interactive platform to support stakeholders such as buyers and sellers. The very first healthcare CRM tool is in place to support centralized operations encompassing account handling and allocation amongst care givers and doctors.
The next vital feature addition is Einstein Analytics that offers a dashboard to help referral personnel maintain a clear, transparent track of their job deliverable.
Finally, Salesforce Health Cloud has also introduced a zero-code interoperability solution that renders workflow flexibility across healthcare organizations. These new healthcare cloud integrated services are poised to improve healthcare delivery and outcome by replacing all inefficiencies.
Additionally, in healthcare CRM space, IBM Watson Health and Vizient have aligned together to enable Vizient improve its performance comprising clinical operations delivery and subsequent analysis. These developments are in place to support seamless expansion in healthcare CRM market, with long term sustenance and revenue generation models.
Geographically North America and Europe lead the global healthcare CRM market in terms of both the number of deployment and revenue. Presence of evolved healthcare infrastructure, better affordability and rapid adoption of novel technological solutions in these regions is a prime factor attributed to their dominance. Emerging regions of Asia Pacific and Middle East & Africa shall witness rapid growth during the forecast period on the ground of rapidly evolving healthcare infrastructures.
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Some of the major companies engaged in the global healthcare CRM market are Salesforce.Com, Inc., Oracle, Siemens Healthineers, Microsoft, IBM, SAP SE, Influence Health, Inc. (HealthGrades), SugarCRM, Accenture and Infor, Inc. Partnerships among cash rich companies along with technologically evolved counterparts is a commonplace in this market. Further market consolidation is anticipated in this space during the course of the forecast period.
Key Segments of the Global Healthcare CRM Market
Component Overview, 2016-2026 (USD Million)
Delivery Mode Overview, 2016-2026 (USD Million)
• On Premise
Function Overview, 2016-2026 (USD Million)
• Sales and Marketing
• Customer Service and Support
• Case Management
Regional Overview, 2016-2026 (USD Million)
• North America
• United Kingdom
• Rest of Europe
• Asia Pacific
• Rest of Asia Pacific
• Latin America
• Rest of Latin America
• Middle East & Africa
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