A prominent manufacturer of power controllers and solid-state relay assemblies, HBControls has begun enhancing their website to make it easier for customers to navigate their website autonomously. —
The company recently began adding frequently asked questions sections to key pages of their website, starting with the home page and main product pages. The addition of FAQs to these pages is an important part of the user experience; one of the most relevant aspects of the marketing campaign that the company employs, along with content updates and faster loading speeds.
“One of the biggest mistakes companies make with their website is in assuming that it’s as intuitive to their customers as it is to the people that work for the company.” stated Doug Sherman, Vice President of Sales & Marketing for HBControls. “This is a pitfall we wanted to avoid when designing our new website, although with the understanding that, we too, are fallible. We manufacture highly specialized electronics for the commercial and industrial market, and potential customers may not know exactly what they’re looking for when they visit our site. We love hearing from our customers, but our goal is to provide site visitors with all the information they need to make an informed decision on their own. We’ll continue to enhance and expand the information we make available over the coming months, adapting to the terrain as we learn from our experiences and customer feedback.”
About HBControls: Founded in 1998, HBControls is well-known manufacturer of solid-state relay assemblies and power controllers, primarily serving the commercial and industrial markets. Typical customers include manufacturers of professional cooking equipment, laboratory ovens, heating and ventilation (HVAC) systems, plastics equipment, kilns, boilers and water heaters, and a number of similar heating and motor-control applications. HBControls relocated to Hyannis, MA in 2016 to better manage the growth of the business and customer base.
Release ID: 88912030