-- Warner Bros. Discovery Global Experiences and NEON, in collaboration with Chengdu Culture and Tourism Development Group and Meta Cultural Development (Wuxi) Co., Ltd., today announced that Harry Potter: Visions of Magic is set to make its highly anticipated China debut. Following critically acclaimed, sold-out runs across multiple cities, the immersive art experience will continue its global expansion with the opening of its first China experience at Tianfu Design Industrial Park in the city of Chengdu in the fourth quarter of 2026.
Harry Potter: Visions of Magic is an evocative and interactive art experience exploring some of the most mysterious corners of the wizarding world. Guests will discover a series of artistic and immersive environments inspired by enigmatic places in the magical community, including the Ministry of Magic, the captivating wonders of Newt’s Menagerie, and the mesmerizing Pensieve. The combination of responsive video content, bold architecture and original soundscapes creates stunning, multi-sensory installations while interactive technology invites guests to illuminate the invisible, revealing visions of magic that bring the entire experience to life.
Renowned as one of China’s most dynamic cultural and tourism hubs and ranked among the country’s top destinations for inbound tourists, Chengdu offers the perfect setting for the China premiere of an experience of this scale, further elevating its international profile, tourism appeal, and vibrant cultural landscape.
Mr. Tony Qiu, Managing Director, Greater China and Global Experiences (APAC) at Warner Bros. Discovery, said, “Harry Potter is far more than a beloved franchise. It is a powerful example of how great storytelling can inspire and connect people across cultures and generations. With growing demand for world-class experiences built around iconic stories, we are delighted to see Harry Potter: Visions of Magic premiere in China, with Chengdu serving as the home of this exciting new chapter.”
Mr. Ron Tan, CEO of NEON, said, “Bringing Harry Potter: Visions of Magic to China marks an important milestone in our global journey. We are grateful to Chengdu Culture and Tourism Development Group for their trust and partnership, and we are excited to collaborate with a partner that shares our commitment to pushing the boundaries of immersive experiences. Together, we look forward to delivering a world-class production that resonates with audiences in Chengdu, contributing to the city’s continued growth as a leading international tourism destination.”
Mr. He Wei, Chairman of Chengdu Tianfu Cultural Tourism Construction Company, a subsidiary under the Chengdu Cultural Tourism Group, said, “We have great confidence in NEON’s global vision and its deep expertise in the immersive cultural tourism sector. This collaboration to bring Harry Potter: Visions of Magic to Chengdu reflects not only a strong alignment in our strategic thinking and complementary strengths but also marks a key milestone in Chengdu’s efforts to advance the integrated development of culture, commerce, tourism, and sports, as well as its ambition to become a world-class cultural tourism destination.
Ms. Lin Weisi, Chairwoman of Meta Culture, said, “Harry Potter: Visions of Magic embodies our vision of connecting audiences with world-class stories in ways that are evocative, innovative and culturally relevant. Together with Chengdu Cultural Tourism Group and NEON, we're proud to present this extraordinary exhibition in Chengdu. We look forward to welcoming audiences to this remarkable journey and creating a new connection between global entertainment and China’s vibrant cultural and tourism landscape.”
Chengdu boasts a rich Tianfu cultural heritage and an open, inclusive urban character. With a core focus on ‘IP empowerment and scenario-driven city development,’ the city continues to foster deep synergy between world-class international cultural tourism resources and its local cultural ecosystem. Through the introduction of this premier immersive IP experience, we will fully leverage the strengths of our state-owned enterprise platform and an innovative film-tourism integration model, combining world-leading immersive technologies and proven IP operational expertise with Chengdu’s ‘Park City, Happy Chengdu’ brand identity.”
What You Will Experience: 
1. The Knight Bus: Begin your experience by calling the Knight Bus, and board for a mind-bending journey through the bustling streets of London. As the iconic triple-decker bus squeezes its way through the city, try out the iconic bunks for a photo moment and enjoy details from Harry Potter’s own ride on the Knight Bus as you make your way to Grimmauld Place.
2. Grimmauld Place: You've arrived at Number 12, Grimmauld Place. This mysterious house is invisible to most - protected by powerful charms and spells. Explore the ancestral home of the Black family and use your wand to interact with their family tree and the glowing fireplace.
3. The Ministries of Magic: Step inside the towering walls of the Ministry, where responsive projections and a suspended multimedia centerpiece transport you to iconic wizarding ministries across Paris, London, and New York. Here, you will use your wand to discover magical surprises.
4. Newt’s Menagerie: Discover a world of fantastic beasts in one amazing suitcase, where you’ll encounter fantastic beasts in their natural habitats. From the Nifflers in their lair to the Grindylows in the Black Lake, each scene is brought to life through stunning artistic projections. Your wand will bring Newt’s notes and sketches to life.
5. The Hall of Prophecy: Explore the hall containing a seemingly infinite collection of prophecies. Wander through a mirrored room filled with glowing orbs and use your wand to unlock whispers of the future.
6. The Room of Requirement: Explore the hidden room that appears only when you need it most, filled with curious objects and magical secrets waiting to be discovered. Explore towers of items that stretch towards the ceiling to find glimmers of magic among ordinary-looking objects.
7. The Pensieve: Journey through time in a swirling pool of memories. This 360-degree immersive experience offers a surreal journey through key moments from Harry Potter’s story.
A Journey for All Ages: Harry Potter: Visions of Magic is designed to be enjoyed by fans young and old. Whether you’re being introduced to the magic of Harry Potter for the first time or reliving the wonder as a lifelong fan, this experience offers something for everyone. The environments are perfect for capturing unforgettable moments, making it a must-visit destination for families and friends alike.
Charmed Retail Experience: No magical adventure is complete without a visit to the Harry Potter: Visions of Magic retail shop. Located at the heart of the experience, this stunning space offers a range of bespoke gifts and official Harry Potter merchandise, perfect for fans and collectors.
Stay Connected: Visit harrypottervisionsofmagic.com/cn/en and follow us on RedNote to stay up to date with all the latest news and announcements.
Contact Info:
Name: Cao Dongmei
Email: Send Email
Organization: Chengdu Tianfu Cultural Tourism Construction Company
Website: http://harrypottervisionsofmagic.com/cn/en
Release ID: 89202936
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